Affiliate valuation - what is it and how is it formed?

    The rating of affiliate programmes and affiliate networks is formed by default in descending order of the company’s score. This rating is formed from a large number of coefficients, and depends primarily on the reputation of the affiliate in the Internet, as well as on the ‘openness’ of the affiliate, i.e. the amount of disclosed data about itself and working conditions.

    In a nutshell, the more information a company puts on its website, the more it gets a rating. And if the reputation is excellent – there will be a huge increase in the evaluation, and vice versa.

    In the lists and on the pages of affiliates, the evaluation is indicated by the icon ‘medal’.

    How to get a grade of 7+

    Any new iGaming affiliate programme has the ability to get a score over 7 just on filling in the information on the site (without the influence of online reputation).

    Affiliate programmes

    Below is a list of which companies are more likely to receive a score over 7 when you add information:

    • Official Site
    • Do you accept branded traffic?
    • GEO (prioritised list of countries)
    • % RevShare
    • NGR calculation formula
    • Admin Fee
    • Negative balance (what about it at the end of the month?)
    • Minimum amount to be paid
    • Frequency of payments
    • Sub-Affiliate (percentage if there is a sub-affiliation)
    • Platform (affiliate software)
    • Cookies (how long do they live?)
    • Updating statistics in the partners' personal cabinet
    • Legal name
    • Director/Head
    • Legal address
    • Licence
    • Telegram
    • Skype
    • Facebook
    • e-mail

    Partner networks

    What influences the evaluation of an affiliate network on a site:

    • Official Site
    • Collaboration model (CPA, Hybrid, RevShare, etc.)
    • Number of Offers (e.g. 500+)
    • Minimum payment
    • Frequency of payments
    • Payment systems for withdrawal
    • Percentage of Sub-partnerships
    • Partner network platform
    • Tracking Link
    • Telegram
    • e-mail
    • Facebook
    • X
    • Phone number

    Blacklist and Whitelist

    In addition to the basic information, there are additional parameters that affect the evaluation. The most important of them is whether the affiliate programme is on the Black or White list of iGaming affiliates. The lists are compiled by affiliates (partners) on the basis of voting

    Site accessibility

    If the official site of the affiliate programme does not work (server error or country blocking), this factor also affects the overall assessment of the affiliate.

    Support

    In addition to the above, communication with the support/managers of the affiliate programme affects the evaluation. Competence, communication, professionalism, as well as availability and response time to queries are evaluated.

    Verification

    In order to verify the company on the site, the support makes a request to the representatives of the affiliate programme or network using the available contact details. If no response is received for a long time, the company does not receive a verification mark (the company's data has not been verified by the representative) and as a consequence, this situation may lead to a lower rating (why show affiliates a company that has no feedback).

    Details about verification

    Verification sign

    The very fact of verification/submission of affiliate data by official representatives provides an opportunity to set a verification mark. The verification mark lets users know that the data has been verified by the affiliate programme/network itself and is up-to-date.

    How to add/modify data?

    To make/modify data, you can contact the site administrator via the ‘Contact Us’ page.

    How else to get the top positions in the rankings?

    By default, cards with a high rating are displayed on the first places in the list of affiliates. But there is a possibility to place your company card above the top cards thanks to priority placement.

    Priority placements (there are two types: sponsorship or recommendation) are on the first positions without taking into account the rating. First comes ‘sponsored placements’, then ‘recommendations’ and only then the rest of the cards in descending order of score.

    To discuss the addition of your company on sponsored placements (highlighted with a gold mark) – write to the administrator in Telegram.

    In the recommended placement (indicated by a blue mark) are companies that the site administration recommends on their experience to co-operation.