Ghana

    Coat of Arms

    Coat of arms of the country of Ghana

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    Population
    • Population: 28308301 people.
    • Official Language: English
    • HDI: 0,602
    • Salary: $181
    • Poverty rate: 78.5%
    • Gini: 43.5%
    • The believing population: 95%
    • Main religion: Christianity (74.9%)
    • Second religion: Islam (15.8%)
    Harmful habits
    • Alcohol: 1.6 litres/year
    • Smoking: 3.5%
    Internet
    • Internet users: 45.9%
    • Mobile Internet: 86.2%
    • Landline Internet: 13%
    • Internet speed: 8.4 Mbps
    • Country Top Level Domain: .GH
    General information about the country
    • Country name:
      Ghana
    • Code (2-digit):
      GH
    • Continent:
      Africa
    • Country level:
      N/A
    • Capital:
      Accra
    • Country area:
      238540 sq km.
    • Telephone code:
      233
    • Currency (code):
      Cedi (GHC)
    Geographical features of the country

    Administrative division into regions

    Ashanti, Greater Accra, Brong Ahafo, Upper East, Upper West, Volta, Eastern, Western, Northern, Central.

    Features of the country

    The modern territory of the country was partially or fully occupied by the following states: Portuguese Empire, British Empire (now Great Britain).

    Ghana has access to the following lakes: Bosumtwi.

    The following rivers flow through the territory: Volta, Black Volta, Oti (Punjari), Red Volta.

    Gambling regulation
    • Online casinos:
      Regulated
    • Online sports betting:
      Regulated
    Read more about regulation

    Both online casinos and online betting are legal in the country. The Ghana Gambling Commission (GGC) is the sole regulator of the sector, with the exception of the lottery, which is managed by the National Lottery Authority (NLA).

    The GGC is responsible for issuing licenses, enforcing legal requirements and protecting the rights of players. The market is competitive, with both local and international operators participating.

    In April 2025, the state authorities abolished the 10% tax on winnings, which was levied on any amount won. For this reason, some operators have already increased the volume of advertising campaigns in Ghana.

    Recall that the levy was introduced in August 2023 to increase the jurisdiction's internal revenue.

    Immediately after the innovation, the opposition called on citizens to seize government offices, demanding the abolition of the onerous tax policy for players.

    However, the repeal of the levy also drew criticism but from the Institute of Economic Affairs (IEA) Ghana. It noted that the levy was an important source of revenue for the country and helped curb the spread of gambling addiction among the population.

    The IEA had earlier proposed a compromise solution - to reduce the existing 10% tax to 5% instead of abolishing it altogether.

    Top brands in the country

    Ghana igaming brands ranking for April 2025

    1. SportyBet (1,055,400) - license
    2. Betway (899,890) - license
    3. MSport (542,950) - license, local
    4. betPawa (257,870) - license, local
    5. Soccabet (95,300) - license, local
    6. Bangbet (68 430) - license
    7. 1xBet (40 540) - license 1xBet (40 540) - license
    8. 22Bet (32 320) - license
    9. 1win (31 290)
    10. Bet365 (29 960)
    11. Betika (29 270) - license
    12. Parimatch (28 700)
    13. Bet9ja (22 000)
    14. Forebet (19 120)
    15. Melbet (18 330) - license
    16. Stake (10 830)
    17. BetKing (9 150)
    18. Sportingbet (7 950)
    19. PariPesa (6 960)
    20. WinDrawWin (6 010)
    Top payment systems
    • Mobile Money
    • Visa
    • Mastercard
    • mtn
    • vodafone
    • airtel
    Online Gambling in the country

    CIS brands

    1xBet. Recently, the brand started to cooperate with local influencer Kuekuekz (219 thousand followers on Instagram), which places 1xBet ads on its social networks.

    In addition, the company is a sponsor of the major tournaments of the African Confederation of Football (CAF) - the African Cup of Nations, the African Nations Championship, as well as the continent's major club competitions - the Champions League, the Confederations Cup and the CAF Super Cup.

    1win. The brand holds various contests with big prizes on a regular basis. Currently, the company is raffling off an Audi R8 car. The promotion will end on April 15.

    Parimatch. The company sponsors the African franchise cricket team Sunrisers Eastern Cape.

    Melbet. In 2023, the brand began a partnership with legendary South African cricketer Faf du Plessis (5 million followers on Instagram), who acts as a global brand ambassador.

    Worldwide brands

    SportyBet is the leading bookmaker in the Ghanaian market, which is likely due to its partnerships with major media platforms such as radio station Sporty FM and Sporty TV, a sports content platform.

    In addition, the company partners with the world famous Real Madrid FC.

    Betway. Earlier this year, the company announced a partnership with UFC middleweight champion Dricus du Plessis (741,000 followers on Instagram), the first South African to win a world title.

    Capitalizing on the fighter's champion status, the brand is looking to strengthen its presence in the African region. On a global level, Betway has partnered with Manchester City FC.

    22Bet. The brand's ambassador is Emmanuel Adebayor (1.9 million followers on Instagram), a Togolese footballer and winner of the BBC World Service African Footballer of the Year award.

    Bet365. The company signed a three-year agreement with UEFA last August, becoming the first bookmaker to sponsor the Champions League.

    Stake. Working with the UFC, International Tennis Federation (ITF) and Formula 1, the company has gained global recognition in the market.

    Local brands

    MSport. The brand is the sponsor of England's Chelsea FC and Germany's Borussia Dortmund FC in Africa.

    betPawa, with operations in seventeen African countries. The brand sponsors the Ghana Football Association.

    Soccabet, maintains its position through partnerships with local influencers including dancer Big Kumz (114k followers on Instagram) and musician Big Ghun (21.7k followers on Instagram).

    Data from Blask on online gambling
    • Blask data from: 09/01/2024
    • Population size: 34.5 million.
    • Brands found: 113
    • Active brands: 106
    • YoY (Year Over Year): -9.3%
    • MoM (Month Over Month): +38.8%
    • eFTD: ~4.1 million.
    • eGGR: ~$52 million
    • Interest in gambling in the country:

    • Top 5 brands in the country:
      1. SportyBet - 53%
      2. Betway - 22,1%
      3. betPawa - 6,4%
      4. MSport - 5,5%
      5. SoccaBet - 4,4%