Greece

Despite the existing laws in the sector, more than 10 per cent of players, including 16-year-olds, still play on the black market. They are probably attracted by more favourable bonus systems, a wide range of gambling games and the absence of tax on winnings.

In addition, with the increasing availability of internet in the country and the popularity of platforms such as YouTube, Instagram and TikTok among residents, local influencers are increasingly advertising illegal gambling sites.

Population: more than 10 million people. Currently, more than 82 per cent of the population lives in urban areas. The rate of urbanisation is 0.11% per year.

The average age is 46 years. The average life expectancy is 82 years.

At the beginning of 2024, the population had the following age distribution:

1. 10.11% - under 7 years old
2. 11.69% - between 8 and 18 years of age
3. 12.11% - from 19 to 30 years old
4. 42.89% - 31 to 60 years old
5. 18,80% - over 60 years old
6. 4.4% - over 80 years of age

The male population is 49.5 per cent and the female population 50.5 per cent. In 2050, the elderly population will account for just over 34% of the state's residents.

The literacy rate (the ability to read and write) among young people aged 15 to 24 years is 99.45 per cent and among adults 97.68 per cent.

Greece is a country with a homogeneous ethnic composition: 94 per cent of the population is Greek and about 4 per cent Albanian. National minorities, representing 2% of the inhabitants, include Bulgarians, Pakistanis, Romanians, Indians, Russians, Ukrainians and Georgians.

• Men: 83%;
• Women: 17%;
• Age: 30-50;
• Peak activity: after 19 local time;
• Days of the week: activity peaks on Friday and Saturday.

Also, it should be noted that over the last year the number of young gamblers (20-30) is growing. At the same time, this age range is much more involved in cryptocurrency technologies and, accordingly, more often prefers to play on crypto.

Language: The official language is Greek. It is spoken by 10 million inhabitants.

About 50-60% of Greeks know English.

Religion: Christianity is professed by the vast majority of believers.

Major cities: Athens (capital), Soloniki, Patras, Piraeus, Larissa.

Currency: historically the monetary unit of Greece is drachma. Since 1 March 2002 euro is used throughout the country. 100 EUR = $104.

Financial opportunities: according to the European Statistical Service, 13% of residents have limited access to benefits. At the same time, according to the Hellenic Statistical Service, the figure has remained almost unchanged since 2021.

For families, this means being unable to pay for unexpected expenses and bills, not being able to secure a week's annual holiday away from home, not having a car for personal use and more.

For citizens, it means lack of stable internet access, inability to update a wardrobe, limited personal spending, and more.

Also, in 2024, the percentage of the population earning less than $2.15 per day was 0.48%.

The unemployment rate in Greece this year is 10.52%.

The average wage is from $1250, the minimum wage is from $880.

Mentality: every Greek, regardless of age, social and family status, will fight against violations of rights and freedoms. Hence the motto of the Hellenic Republic is ‘Freedom or Death’.

Greeks are noisy and emotional people with an open and friendly character. They talk loudly, gesticulate and laugh.

The inhabitants of the country are very reverent about leisure time. The Greek principle is ‘Work for life, not live for work’.

By nature they are big dreamers. One of the main themes of their fantasies is wealth. And the desire to get rich quickly and without any effort is born from the need to spend large sums of money brightly and beautifully to impress others.

Greeks are often over-promising, even beyond their means. This is due to the desire to please their interlocutor in everything.

They often look for hidden meanings in words. Therefore, for example, to convince a Greek to work with you, it is worth demonstrating the quality of your product/service. The most convincing argument is a customer testimonial.

The main character trait of the inhabitants is the desire for competition, which has deep roots in the ancient history of the country. Competitions were held in honour of various gods, such as the Pythian Games, a sporting and musical event organised at Delphi in honour of Apollo.

In addition, the principle of confrontation is also reflected in the form of dialogue - arguments, which the Greeks liked so much.

Residents usually wear turquoise-coloured amulets with a painted blue eye or Greek gods, and are wary of people with blue eyes, as they believe they can jinx them.

In the country's culture, the numbers 3, 7, 12 are associated with good luck, while 13 and 17 are associated with misfortune.

ARPU (average product revenue per player): $655 per year.

Internet Availability: At the beginning of 2024, Greece has 8.9 million internet users and a penetration rate of 86.2%.

The average speed of a wireless connection via Wi-Fi is 52.31 Mbps.

The average speed of a mobile internet connection is 85.27 Mbps.

Device usage volume:

• mobile - 62%
• desktop - 33%
• tablet - 5%

Popular web applications: YouTube, Skroutz (marketplace), Facebook, Instagram, TikTok.

In January 2024, there are 8 million social media users in Greece.

Number of active users at the beginning of 2024:

• YouTube - 7.4 million
• Skroutz - 6.5 million
• Facebook - 5 million
• Instagram - 4.3 million
• TikTok - 3.9 million

Player Preferences: Greece is known as the home of the Olympic Games, which explains why sport plays a significant role in the lives of locals. Football, basketball and volleyball betting is particularly in demand in the country.

According to recent figures, 53% of Greek punters favour betting, while 34.6% choose slots.

Various card games are also in demand. One of them is the traditional game of Xeri, which resembles poker. In addition, residents are fond of Tavli, a Greek version of backgammon.

Slots are gaining popularity, especially the classic variants with fruit or animals. Games based on Greek mythology, with gods and mythical creatures such as Zeus and Aphrodite, are also in demand.

Metrics

• CPA: 100-120 USD.
• Visit2Reg: ~32% ppc; 20% FB; 4% SEO;
• Visit2Dep: 20% ppc; 9% FB; 2% SEO;
• Reg2Dep: 45% ppc; 32% FB; 41% SEO.
• Average FTD: 40 USD;
• ARPU: ~250-280 USD;
• ADCPU*: 9;
• Average bet: 2 USD

*ADCPU - average deposit count per user, how much a user deposits on average during live time.

Player's portrait

• Men: 83%;
• Women: 17%;
• Age: 30-50;
• Peak activity: after 19 local time;
• Days of the week: activity peaks on Friday and Saturday.

Also, it should be noted that over the last year the number of young gamblers (20-30) is growing. At the same time, this age range is much more involved in cryptocurrency technologies and, accordingly, more often prefer to play on crypto.

Conclusion

The craving for excitement is inherent in the Greeks since antiquity. It is believed that it was in ancient Greece that such games as dice and backgammon originated. Modern Greeks still have a taste for gambling, which is why online casinos are gaining more and more momentum in the country.

Greeks, for the most part, prefer slots. Especially prefer bright, in terms of visuals, games.

Many players prefer projects with a local licence, but Curacao is still one of the most popular licences.