Kazakhstan

    Coat of Arms

    Coat of arms of the country of Kazakhstan

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    Population
    • Population: 17753200 people.
    • Official Language: Kazakh, Russian
    • HDI: 0,802
    • Salary: $487
    • Poverty rate: 14.3%
    • Gini: 27.8%
    • The believing population: 64%
    • Main religion: Islam (70.4%)
    • Second religion: Christianity (24.8%)
    Harmful habits
    • Alcohol: 3.7 litres/year
    • Smoking: 23.2%
    Internet
    • Internet users: 72.5%
    • Mobile Internet: 64.2%
    • Landline Internet: 35.1%
    • Internet speed: 18.7 Mbps
    • Country Top Level Domain: .KZ
    General information about the country
    • Country name:
      Kazakhstan
    • Code (2-digit):
      KZ
    • Continent:
      Asia
    • Country level:
      Tier 2
    • Capital:
      Astana
    • Country area:
      2724900 sq km.
    • Telephone code:
      '+7 xxx
    • Currency (code):
      Tenge (KZT)
    Geographical features of the country

    Administrative division into regions

    Cities of republican significance (2): Almaty, Astana.
    Region (14): Akmola, Aktobe, Almaty, Atyrau, East Kazakhstan, Zhambyl, West Kazakhstan, Karaganda, Kostanay, Kyzylorda, Mangistau, Pavlodar, North Kazakhstan, Turkestan.

    Peculiarities of the country

    The modern territory of the country was partially or completely occupied by the states: Hunnu State, Usun State, Xianbi State, Sassanid State, Zhuzhan Khaganate, Eftalite State, Turkic Khaganate, Arab Caliphate, Khazar Khaganate, Umayyad Caliphate, Turgesh Khaganate, Kimak Khaganate, Abbasid Caliphate, Karakhanid State, Karluk Khanate, Ghaznavid Empire, Khorezm Shah State, Karakitai Khanate, Mongol Empire, Chagatai Ulus, Golden Horde (Ulus Dzhuchi), Sygnak Khanate, Timurid State, Kazakh Khanate, Bukhara Khanate, Russian Kingdom, Russian Empire, Union of Soviet Socialist Republics.

    Kazakhstan has access to the following lakes: Caspian Sea, Balkhash, Large Aral Sea, Small Aral Sea, Alakol, Zaisan, Tengiz, Seletteniz, Sasykkol, Markakol, Teke, Jalauly, Kamyshlybash, Sholak, Bilikol, Koibagar, Imantau.

    The following rivers flow through the territory: Irtysh, Ishim, Ural, Syr Darya, Tobol, Ili, Chu, Nura, Turgai, Sarysu, Wil, Emba, Talas, Bolshoy Uzen, Maly Uzen, Ilek, Irgiz, Sagiz, Shiderty, Bukhtarma and others.

    Kazakhstan has islands: Kulaly, Basaral.

    Mountains on the territory of the country: Talgar, Alagordy, Belukha.

    There are deserts on the territory of the country: Kyzylkum, Betpak-Dala, Ryn-sands, Moyinkum, Big and Small Badgers.

    Gambling regulation
    • Online casinos:
      Illegal
    • Online sports betting:
      Regulated
    Read more about regulation

    Sports betting is legal in Kazakhstan. In September 2024, amendments aimed at restricting the advertising of betting companies and preventing Kazakhstani players from accessing illegal platforms came into force. The main measures include:

    • Prohibition of sports betting adverts on television and in the digital space.
    • Restricting the participation of minors and players at risk of addiction

    Source: https://meta-ratings.kz/blog/v-kazakhstane-vstupili-v-silu-novye-ogranicheniya-dlya-bukmekerov-chto-nuzhno-znat/

    Top brands in the country

    Rating of betting brands in Kazakhstan:

    1. Olimpbet (3,900,000)
    2. 1xBet (2 000 000)
    3. Winline (1 000 000)
    4. Parimatch (505,300)
    5. Fonbet (406 900)
    6. Pin Up (238,100)
    7. Betcity (92,000)
    8. Tennisi (23,800)
    9. Ubet (51,400)
    10. Betsson (692)

    Semrush data for November 2024.

    Top slot machines

    Top 10 games for September 2024 (stats from 1xSlots Partners):

    1. Big Bass Bonanza™ (Pragmatic Play)
    2. More Magic Apple (3 Oaks)
    3. Le Bandit (Hacksaw)
    4. Leprechaun Riches (PG Soft)
    5. Zeus VS Hades Gods of War™ (Pragmatic Play)
    6. 9 Coins™ Grand Platinum (Wazdan)
    7. Mongol Treasures (Endorphina)
    8. Coin Strike: Hold and Win (Playson)
    9. Multi Hot 5 (SmartSoft)
    10. Valley Of The Gods (Yggdrasil)
    Online Gambling in the country

    Leaders of advertising strategies

    Pin-Up

    On 1 December 2024, the brand announced a partnership with ambassador Ali Akhmedov. In 2023, Pin-Up.kz received the ‘Most Trusted Bookmaker’ award according to Meta Ratings Top Awards. Among the brand's ambassadors is Muratbek Kasymbay.

    Olimpbet

    Title sponsor of the football Premier League of Kazakhstan. The tournament is officially called ‘Olimpbet Premier League’. The brand also supports FC Kaysar, FC Aktobe, FC Ordabasy, FC Aqsu and other teams. Ambassadors: Maxim Mazur, Almira Iskakova, Igor Shatsky, Fanil Rafikov, Zhardem Irgaliev, Maxim Samorodov and Bektaev Alimzhan.

    1xBet

    Supports Media Football League (MLF) of Kazakhstan. Holds New Year promotions with FC Kairat. Sponsored teams include BC Irbis Alatau, FC Semey, League Cup and Kazakhstan Hockey Federation. Ambassadors: Aigerim Abilkadirova, Angelina Lukas, Samat Smakov.

    Parimatch

    The brand's ambassadors include MMA fighters Zhuman Zhumabekov, Aktore Batyr, blogger Alimzhan Tasbolatov and others. In 2023, Parimatch launched sports news portal Sport Pulse (https://sport-pulse.kz/).

    Fonbet

    Among the ambassadors are Marat Dosayev and Yermukhamed Maulen.

    Tennisi

    Sponsor of LFC NF. Ambassadors: Peter Volikov and Kamariddin Khasanov. The company actively uses automated phone calls to attract and retain players.

    Marketing strategies of bookmakers

    Bookmakers actively use SMS mailings to competitors' audiences to attract new users. This is a legitimate practice for companies that have contracts with telecom operators.
    Companies offer big draws and betting insurance on important matches to attract new players.