New Zealand

    Coat of Arms

    Coat of arms of the country of New Zealand

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    Population
    • Population: 4722321 people.
    • Official Language: English
    • HDI: 0,939
    • Salary: $2982
    • Gini: 33.9%
    • The believing population: 33%
    • Main religion: Christianity (57%)
    • Second religion: Atheism (36.6%)
    Harmful habits
    • Alcohol: 9.2 litres/year
    • Smoking: 13.7%
    Internet
    • Internet users: 97.5%
    • Mobile Internet: 57.2%
    • Landline Internet: 39.9%
    • Internet speed: 49.5 Mbps
    • Country Top Level Domain: .NZ
    General information about the country
    • Country name:
      New Zealand
    • Code (2-digit):
      NZ
    • Continent:
      Australia and Oceania
    • Country level:
      Tier 1
    • Capital:
      Wellington
    • Country area:
      268680 sq km.
    • Telephone code:
      64
    • Currency (code):
      New Zealand dollar (NZD)
    Geographical features of the country

    Administrative division into regions

    Districts (16): Bay of Plenty, Wellington, Gisborne, Canterbury, Manawatu-Uanganui, Marlborough, Nelson, Northland, Auckland, Otago, Southland, Taranaki, Tasman, Waikato, West Coast, Hawkes Bay.

    Features of the country

    The modern territory of the country was partially or fully occupied by the following states: British Empire (now Great Britain).

    New Zealand is washed by seas: Fiji Sea, Tasman Sea.

    New Zealand has access to the following lakes: Taupo, Te Anau, Whakatipu, Elsmere, Uanaka, Manapouri, Hawea, Pukaki, Tekapo, Rotorua, Whairarapa, Benmore, Hauroko, Whakaremoana, Ohau.

    The following rivers flow through the territory: Huaikato, Kluta, Uonganui, Taieri, Rangitikei, Mataura, Uaiau, Uaitaki, Clarence, Oreti, Rangitaiki, Manawatu, Buller, Thames (Uaihou), Mohaka, Uairau, Fangaehu, Uaimakariri, Mokau.

    There are straits in the water area of the country: Cook Strait.

    New Zealand owns the following islands: South, North, Stewart (Rakiura), Chatham, Auckland, Great Barriere, Niue, Resoluchen, D'Urville, Campbell, Adams, Waiheke, Secretariat, Arapawa, Rarotonga, Pitt, Matakana, Mangaia, Raul, Little Barriere and others.

    Mountains present: Cooke, Tasman, Dempierre, Vancouver, Silberhorn, Malt Breen, Hicks, Ledenfeld, Graham, Torres, Sefton, Teichelman, Haast, La Perouse, Douglas, Heidinger, Magellan, Ruapehu, Taranaki, Ngauruhoe and others.

    Volcanoes present in the Territory include Ruapehu, Ngauruhoe and Volcanologue (Roussian).

    Famous caves in the territory: Bulmer Caverns, Ellis-Basin System, Netlebed - Blizard Pot System.

    Gambling regulation
    • Online casinos:
      Regulated
    • Online sports betting:
      Regulated
    Read more about regulation

    Currently, there is no regulation for international operators in New Zealand and players can safely bet at any online casino. However, advertising of foreign projects is prohibited in the country.
    The most popular geo licence: Curacao.

    What is interesting is that local companies are prohibited to open online casinos.

    Top payment systems

    Popular payment methods (at the end of 2024):

    • CreditCard;
    • Paysafecard;
    • Neosurf;
    • Mifinity;
    • Skrill;
    • Apple/GooglePay;
    • Poli.
    Top slot machines

    Top games (as of the end of 2024):

    • 3 egypt chests;
    • Gonzo's quest;
    • Gates of Olympus;
    • Sweet bonanza;
    • Elvis frog in Vegas.
    Online Gambling in the country

    What do you know about the Maori? The Maori are the indigenous people of New Zealand. According to wikipedia, they arrived on the islands in the 9th-10th centuries AD. And at the moment - the number of Maori is approximately 600 thousand people, which is about 15% of the total population of New Zealand (just over 5 million people).

    Gambling is deeply rooted in Māori culture. Gambling had an important social aspect for the Maori: it was used to settle disputes between members of the community. This gives an insight into how deep into history the culture of gambling in New Zealand goes.

    Now let's take a look at modern New Zealand from the perspective of the iGaming industry.

    Market size

    Annual gambling revenue: about 2 billion NZD (approximately 1 billion USD).
    With online gambling accounting for approximately 650 million USD.
    According to statisto research, gambling revenue will be at 1.6bn USD by 2029.

    Metrics

    • CPA: 150-250 USD;
    • Average FD amount: 45 USD;
    • ARPU: 650 USD;
    • ADPU: 510 USD;
    • ADCPU (average deposit count per use): 10,4;
    • Average bet: 1.6 USD;
    • Visit2Reg (PPC): 37%;
    • Reg2dep (PPC): 33%.

    Player's portrait

    • Age: 32-38 years old.
    • Men: 76%;
    • Women: 24%;
    • Mobile phones: 90%;
    • PC: 5%;
    • Tablets: 5%;

    It is also worth realising that New Zealand is a very developed country with good internet and high salaries (the average salary is around $3,000). At the same time, players prefer to play from mobile phones, as access to fast internet is literally everywhere.

    The figures that were given in the ‘metrics’ section - this is far from the limit of what you can get from New Zealand. Having said that, it is worth noting that quite a few players from this geo quickly become VIPs on gambling projects. They are ready to make many large deposits, if your casino works well, and the VIP manager gives players proper attention.

    Conclusion

    Gambling has been rooted in New Zealand since ancient times. And although modern Māori are concerned that online gambling is gaining popularity in the country, the fact remains that geo is interesting, players are gambling, deposits willingly.

    It is also recommended to consider Facebook as a major source of traffic. According to Meta, the reach of advertising in FB reaches 60% of the total population.

    However, there are a couple of things to consider:

    • One: there isn't as much traffic as we'd like to see.
    • Secondly, there have been rumours for years that geo will become regulated. However, so far it is just a rumour.