Peru

Population

The country has a population of over 34 million (80.4 per cent of the population lives in urban areas). The average age is 27 years. The overall youth literacy rate is 98.94 per cent. The adult literacy rate is 95 per cent.

Language: Spanish, Quechua, Aymara and other local languages in areas where they are predominant.

Religion: Catholicism (about 81 per cent of the population), with Evangelicalism and atheism accounting for the remaining 19 per cent.

Major cities: Lima (capital), Arequipa, Trujillo, Chiclayo, Piura, Huancayo.

Currency: New Sol (PEN). 100 PEN = $26.69.

Financial Opportunities

Peru is a fairly poor country. The estimated GDP per capita for 2023 was $7,669. In comparison, this figure is $17,254 in Chile and $48,912 in the UK.

The country has an unemployment rate of 5.9% and a poverty rate of 33.7%. The average salary is about $450.

Mentality

The culture of modern Peruvians has developed from Spanish and Indian traditions. Peruvians are very family orientated people. And by family is meant not only close, but also distant relatives - they form real clans, as once Indian tribes.

The population of Peru loves holidays, not only religious ones. In every region at any time of the year there is a large-scale event.

Witchcraft occupies a special place in the culture. In the centre of the Peruvian capital you can even visit a market with goods for witches.

Despite the outward bustle, the country's population is characterised by unpunctuality and slowness.

APRU (average product revenue per player): $502 per year.

Internet accessibility

About 74% of the population has access to the internet, with an average mobile internet speed of 19.97 Mbps.

Devices usage volume:

• mobile - 43.23%
• desktop - 55.19%
• tablet - 1.58%

Popular web apps: Facebook, Pinterest, Instagram, TikTok, WhatsApp, WeChat.

In August 2024, Facebook was used by 62% of the Peruvian population, followed by Pinterest with 16%, and Instagram ranked third with 11%.

Players' preferences

The country has a very strong culture of sport. The main favourites are football, horse racing, volleyball, basketball and tennis. Football leads the way in betting, accounting for 90% of sports betting. The second most popular sport is horse racing. They account for about 6% of bets.

Slots take the leading position among online casino games. Blackjack, roulette and baccarat come next.

The potential of the iGaming market in Peru is huge, given the stable demand of the population for gambling. This is confirmed by the fact that the list of licensed operators in the country includes such international leaders of the iGaming industry as bet365 and Stake.

Since recently Peru has introduced a 1% excise tax, added to the already established 12% tax on gross gambling revenue.

With increasing competition both within the country's iGaming sector and in the international gambling arena, such changes in tax policy, given that the industry has just started, may discourage possible investments, but not reduce the interest of iGaming operators to expand their operations in Peru. Since the country has a numerically predominant gambling population and offers acceptable licensing conditions: operators are not subject to general sales tax (IGV) and the cost of a licence is $3.4 million.