Serbia

Gambling has been legalised in Serbia since 2006, online gambling since 2011. Gambling is controlled and enforced by the Gambling Control Administration (GCA).

Age limit: 18+ years

Football, remember the legendary victory over Spain in 2006, and basketball, with the national team ranked 11th in the world, are the leaders in terms of enthusiasm and betting volume.

Classic games such as roulette, blackjack and slots are also popular. There is a growing community of poker enthusiasts, with Match Poker tournaments held across the country.

According to a TGM survey (2022), 56% of respondents from Serbia have participated in a betting game at least once. The number of users in the online gambling market is expected to reach 248,800 by 2029.

How often Serbs resort to gambling:

• 39% - monthly;
• 35% - weekly;
• 16% - less than once a year;
• 15% - several times a year.

7% of men and 3% of women aged 18 to 24 years old bet daily.
Main CA: men aged 35-44 years.

27% of women bet less than once a year, while 23% of men bet at least several times a week.
At the same time:

• 18% - use online applications;
• 11% visit offline casinos.

Demand for gambling:

• 55% - any betting;
• 37% - sports betting;
• 25% - lotteries, gambling;
• 6% - online card games;
• 4% - card games in casinos.

21% answered that they spent more on betting in the last year than in the previous year. At the same time, 30% said they had started spending less on betting.

17% placed their first bet in the last 12 months. This suggests a growing interest in gambling.

Motivation also differs. Here's how the respondents explain it:

• 50% - want to win money;
• 43% - betting makes watching the game more interesting;
• 33% - like the feeling of excitement, impressions;
• 30% - like the competition;
• 18% - consider it a hobby;
• 12% - want to try something new.

Half of the players in Serbia resort to betting to earn money.
37% of punters do not follow most of the sporting events they bet on. But 63% are actively involved and follow sporting events on a regular basis.

The main trend of the gambling market in Serbia is high involvement. More than half of the respondents play at least a few times a year, and a significant proportion play weekly or more often.

Men constitute the main audience, especially in the 35-44 age group. They are interested in sports betting, online slots and card games.

In addition to the desire to win money, players are attracted by excitement, and the opportunity to make the process of watching sporting events more interesting.

The audience of players is heterogeneous in terms of interest. Some players place bets without delving into sporting events, while others actively follow sporting events.