What I see here is a cycle in which a new media outlet is forced to buy advertising from other media outlets. And they launched themselves only a couple of months ago - they used the old-fashioned method of recruiting half a thousand bots, brightened up the picture with seeding, bought TG-ads somewhere on R2B, and now they're sitting on their asses. And are waiting for people to come to them for advertising.
If people don't come to them for advertising, they are probably offended. But in general, this situation should, in theory, lead to dumping, because you really want to pay off your media, and you can break the price from the conventional 300$ per post to 200$, or start selling posts in packages. Basically, get clever.
If that happens, it will certainly be bad and hard to make big money from all those Telegram feeds.
Another thing is that there is nothing to write about. I thought a lot about this back when I was the head of a well-known media about traffic arbitrage and often caught myself feeling that we are doing something nonsense. We can't deal with Facebook bans and «iGaming 2024 trends» on a daily basis, it's complete nonsense.
And here everything is narrowed down to an abysmal level - purely to gambling - and the set of possible topics is far from the target reader. And here the target reader (depending on the project, of course, but I'm still exaggerating) is usually considered to be the main unit in the form of a media buyer, because it is he who will be pouring traffic to brands from sowing. And it is he who will be organizing the major media buying.
Bottom line, if I as a brand come to buy my own «pour an offer» or «get a job from me» ads in gemblical media, I'm not going to get results. And I won't buy there again.
The upshot is that such vomitoriums are doomed to buy advertising from each other and end up making no money at all.
Only the mastodons who have already made their mark can make money. Well, they are reg2bet, PMP, Highroller, Gambla4, iGaming News and all others who have entered the first echelon.
The second tier will not have such results without a constant injection of money from the sponsor or the parent project. And this means that the brand has a request to enter the media secretly, so it makes its own media, diversifies, you might say.
I can see the chances of those who are even more undervalued. My favorite example https://t.me/wager_3, my friend Denis. The channel has a face, the channel is clearly about crypto-gambling, the channel does not post nonsense, Denis can be found at conferences. Here you can earn money from the channel and get other goodies as an expert.
And I'm not smart enough to solve that problem. But what I would do is go into other areas and try to get money out of them.
Blog competition on some gut is already below gambling, on some mVas, sweepstakes and other verticals it's pretty much at all null. It will be possible to close posting a huge amount of advertising white PP, which let them pay less, but they will be. And on the volume of all this can bring good money, I do not doubt it.
Because there are no such projects in TG, and everyone needs an affiliate audience from TG. So where do we get it from? Broconf chat room? No, we need some kind of portal.
That's about as far as my thoughts go.
P.S. Just to add that sometimes there are interesting projects, but I don't believe in them.
Saw a channel recently dedicated strictly to payment solutions in gambling. I've never read anything more boring in my life, although it looks cool.