Abuse from brands + how to do re-branding? Alexander Flint's experience from an online conference iGaming Traffic 2025

⚡️ What you may encounter from official brand representatives

1. Hosting Abuse.
2. Complaints about domain registrar.
3. DMCA Complaints.
4. DDoS attacks.

Complaints should always be responded to.

1. At the brand selection stage, we check TM against the WIPO database. We do not launch EMD domains for brands with an active TM.
2. We work on abusive hosting.
3. We close domains that are at risk from other traf sors, except serch.
4. Quickly move to a drop domain after getting an abuza via 301 redirect.
5. A lawyer on the team is highly desirable. He can increase the lifetime of the domain by unsubscribes.

⚡️ Website relabeling

Re-listing is a mandatory stage in the life of all monosites. If you carefully analyze the top 10, 80% will be «super satellites» that pull on the ranking and link history of past domains.

We glue sites gradually: first 1, then 2, then 3, etc. Once Flint's team glued 120 domains at once - and it worked. But that was one time.

How do you glue websites?

1. In case of a sharp drop in positions, we demolish all content and re-index it. We wait 1-2 days. If there are no improvements - send to re-glue. If the site is still half-dead, then we send it to stand down. It happens that sites come back to life after six months.
2. When relabeling top satellites, change the content on the acceptor, otherwise Google may remember the old link and the process will take 1-2 weeks.
3. Addendum: paste the top satellite into a stub that is already ranked in the top 20 / 30 for the target query.
4. When patching, do not use sites in subsidence - wait for stabilization and only then patching.