Affilead is a 100% whitehat financial affiliate network launched as part of the Admitad ecosystem, focusing on insurance, banking and lending offserts. In its 10 years of operation as part of Admitad, the affiliate network has connected over 100 advertisers' offserts for over 5000 publishers.

Key benefits of Affilead

Full legality and security

Affilead is a network that operates strictly in accordance with the law. All requirements of the 115-FZ are observed here, advertising is correctly labeled, and partners are provided with legal and accounting assistance in their work.

You can focus on traffic without being distracted by bureaucracy.

Exclusive offers from insurance partners

Affilead offers top and exclusive offers from the largest financial and insurance brands: banks, MFIs, insurance companies. The network works with the largest insurance companies in Russia - Ingosstrakh, SOGAZ, IC PARI and MTPL. Partners get access to unique conditions and increased rates unavailable in other CPA-networks.

Cross-conversions within the brand

Affilead separates the concepts of «brand» and «offerer». By connecting to a brand, a publisher automatically gets access to all of its programs, existing and future. This is important for cross-conversions: if a user follows a link to one program (for example, a debit card) and purchases another product from the same bank (loan, mortgage, insurance), the reward will be counted. 

Due to the mechanics of cross-conversions, the affiliate gets paid even if the user has chosen another product of this brand - the profitability grows by 10-20 %.

Verticals and Offers

Affilead is a network focused entirely on the financial and insurance vertical. There's no «everything» here, but the best and most converting products proven over the years.

The catalog contains banking, microfinance and insurance offers, with which Russian and CIS partners work steadily.

Main areas of focus:

• credits, loans and credit cards;
• debit cards and deposits;
• insurance: MTPL, hull insurance, mortgage, health, property;
• banking products for business - RKO and services for business.

Within each brand, you can select a specific product and test different bundles. For example, if a user comes in for a debit card, but makes a loan, the system will still count the lead. This is the main feature of the cross-conversion mechanics, due to which partners receive more payments without additional actions.

Plus, some of the offers are exclusive, i.e. they are not available in other CPA networks directly and are presented in Affilead on the most favorable terms. In the insurance vertical, these are Ingosstrakh, SOGAZ, IC PARI and MTPL - brands with high audience loyalty and higher rates.

Tools for the job

Affilead is not just a showcase of offserts, but a full-fledged technology platform.

Every tool here is designed to make it easier, faster and safer for the webmaster to drive traffic.

Here's what's already available to partners:

• Postback and API integrations - allow you to transmit and track events in real time, accurately count stats and not lose clicks.
• Link shortener and check for broken URLs - so you don't lose conversions and ruin the user experience.
• Advertising labeling is a built-in tool that helps you comply with RF legislation and saves hours of manual work.
• Telegram-bot - instant notifications about affiliate network news and important events

All of these tools are built right into the interface and are available immediately after registration - you don't need to set anything up manually.