Alfa:search

To succeed in competitive niches such as iGaming and Travel, it is important to properly manage a portfolio of sites. Alfa:search manages over 5,000 resources for which strategies are developed for both branded and general queries. This allows the team to stay afloat in a rapidly changing market.

Working with Google and focusing on non-Russian-speaking geos became crucial for the company's further development. The shift from low-frequency queries to more appropriate strategies leads to increased traffic and, as a result, higher conversion rates.

The use of modern channels such as TikTok and In-App, along with classic methods of media buying and ASO, opens up new opportunities for advertising. Alternative approaches to digital marketing make it possible to stand out among competitors and effectively attract target audiences.

The composition of the team of about 50 specialists, able to quickly adapt to changing market conditions, contributes to the creation of quality content and the implementation of successful advertising campaigns, which also emphasizes the importance of a multidisciplinary approach.