Current slot theme for creatives in Australia

Based on the analysis of advertising materials using Spy services, one of the popular trends in games for Australian audiences was identified - the theme of the gold rush

Popularity factors - cultural symbolism

The Australian gold rush (1851 - 1890) began with the discovery of large gold-bearing deposits, this led to a massive influx of prospectors, population growth and economic development of the colonies.

Australia is currently among the top 3 gold-producing countries in the world, behind China and Russia, However, virtually all major placer deposits have been exhausted and the bulk of the resource is extracted from mines.

At the same time, exploration of the precious metal in the state was carried out on less than a third of its territory and the rest of the continent remains practically unexplored.

Showing tradition in the preferences of Australians

• In Queensland and Western Australia (gold mining centers), slots with a similar theme are around 20% more popular than other stories
• In Victoria (the gold mining center), players prefer multi-stage bonus rounds
• The people of Victoria appreciate the process (nostalgia + complexity) and the people of Western Australia the result (speed + transparency)

Behavioral characteristics

• Women prefer narrative slots, men - «aggressive» mechanics (increased risk + multiplier)
• Queensland and Western Australia: Peak Activity - 6 pm to 10 pm local time
• Prospector success stories create the illusion of being available to the big jackpot among the region's 62% players and create sustainable gaming motivation

Australians don't play slots - they are reconstructing the national gold rush injury, where 95% was left with nothing, but everyone remembers stories about 5% lucky ones, says Emma Wright, an anthropologist at the State University in Kensington (Australia).

Slots:
Old Gold Miner Megaways - Pragmatic Play
Master Jems - Pragmatic Play
Majestic Express Gold Run - Pragmatic Play
Master of Gold - Belatra Games
Gold Panning - Funta Gaming
Money Train - Relax Gaming
Money Train 2 - Relax Gaming
Gold Rush With Johnny Cash - BGaming
Gold Rush Frog - BGaming