Arthur DZHA on Facebook arbitrage in 2025: realities, patterns and survival strategy

В of the Arbitration Microphone podcast« from Andrei Ermolaev (LeadGenerals) arbitrageur and owner of dzhaking/adkilo Arthur DZHA told how working with Facebook Ads has changed, what schemes no longer work and how professionals survive in 2025.

Arthur has been working exclusively with Facebook since 2016 and believes that focusing on a single source gives you an advantage over those who «spread their eggs around». His approach is to find and scale working setups that allow him to quickly increase account limits and trust. He started with commodities, then moved into gut and gambling, launching his own projects and an affiliate, which he soon sold.

According to him, 2023 was a turning point: Facebook began to eliminate the vulnerabilities that were exploited by arbitrageurs. The bugs that allowed you to create high tier accounts in minutes were a thing of the past. Algorithms became tougher, but that's what cleaned up the market and increased the value of technical experts. In the past, you could even pay moderators to verify account credibility and limits, but today such opportunities have disappeared.

Arthur explained how account trust is built and why business manager verification is needed. After spinning off 300-400 euros, you can get a tier-2 and a limit of 1200 euros, as well as access to five offices. Using a card that has already received trust on other accounts within the same BM allows for faster limit growth and scaling without high costs.

He emphasized the importance of timings and precise actions: previously, if you were banned, you could get your account back after 7 days by sending an appeal within 20 minutes, now such loopholes are almost closed. Facebook has tightened control, but left «windows of opportunity» for those who know how to work with algorithms.

According to Arthur, the pixel plays a secondary role in gray verticals, although in white niches it helps to fine-tune targeting. He noted that many people disable Facebook's default features, but he himself prefers not to interfere unless necessary. He also talked about the support staff: depending on the level of spend, additional features are unlocked, but the quality of support remains low and corruption among the support staff is still common.

Arthur elaborated on the topic of agency accounts. The Vietnamese schemes that were popular earlier no longer work. What is relevant now are «kitchens» - internal farms producing accounts. According to him, this is a strategic asset, which he keeps as a reserve. Earlier it was possible to make money on «unpaid budgets», but now the focus has shifted to generating a large number of high-quality accounts and optimizing internal processes.

He gave practical examples: registering with the right timezone and currency increases the system's trust. If a card with a certain BIN code is correctly linked, you can immediately receive a personal Facebook credit for 150 euros, which increases to 700-800 euros after several successful billings. This allows you to scale your traffic without large investments.

Discussing verticals, Arthur noted that many teams are leaving the gut to go into gambling, but he prefers to first bring the current directions to a stable plus 25-30%. He explained the crisis of affiliates by the oversaturation of the market and the lack of understanding of the specifics of Facebook traffic among their managers. Now, he believes, the market is going through a stage of consolidation and the creation of closed teams with their own products.

Arthur is building his own internal ecosystem with PWA services, cloaking and partner solutions for a narrow circle of arbitrageurs. He has two offices in St. Petersburg and one in Armenia. The main department is the «kitchen» where accounts are created. He believes that it is the constant production of accounts and their competent management that guarantees sustainability in a crisis.

He concluded by noting that success in arbitration is not determined by the amount of profit, but by control over the processes and excitement. According to him, working with Facebook is like gambling - the drive, the search for loopholes and the feeling of beating the system. «The main thing is to get high from the process and not to lose interest,» summarized Arthur DZHA.