From 2026, entry to all SiGMA World events will be free for operators

Previously, for more than 11 years, admission was free of charge only for affiliates; from next year, operators will also be able to attend the event free of charge. The only condition is that you must register with a valid corporate email address. Of course, there will be additional verification.

At the same time, it seems that for representatives of the pure B2B direction (providers, platforms and so on) the entrance will still remain paid.

And the SiGMA World conference schedule for 2026 can be found at by reference.