ChatGPT and Bing

This week, in terms of SEO education, I read one article and listened to one podcast in the background. There were different topics, but the same idea came through in both:

ChatGPT is pre-trained on Bing

How do I get into the ChatGPT rendition? It's obvious: if ChatGPT is Bing, then if a site ranks in Bing, it comes out in ChatGPT. Expertise in ranking in Bing is what is needed.

Perhaps this is not news to anyone and America has not been discovered. But for me it was a concrete insight.

Previously, there were only general strokes that neural networks are trained on the output of search engines. Now there are specifics - which neural network and which search engine.

My experience with Bing

There is a site that I was one of the first to fill with generated content. It was attracting 2000 visitors a day and generating a lot of leads.

Then it was safely cut by Google. But in Bing it is still in the TOP, in some places even TOP 1. Now the season is starting and sales are up, though not as before, more modestly.

Most other sites are doing well in Bing too.

What I recommend about working with Bing

Nothing additional optimization is needed. Just throw in the webmaster panel and feed sitemap. It would be good to track positions for the main keys, watch the dynamics in Google and Bing.

In the current realities, don't ignore Bing - it can be your backup airfield when Google turbulence hits and an additional channel through AI services.

References

How to accelerate with results to grow when Google is turbulent
A podcast about Google's current update