A checklist for checking your links that will start working

Ran across the posts from the hashtag #links and I realized I hadn't written a single post about checking purchased links.

Here's a little checklist

1. The referring page gives a 200-OC server response code
2. The referring page is open for crawling by Googlebot
3. The referring page is not closed for indexing by meta tags:

   <meta name="robots" content="noindex" />

   or

   <meta name="googlebot" content="noindex"/>

4. The referring page is not closed for indexing by HTTP server response code: X-Robots-Tag: noindex
5. The referring page is in Google's index: site:https://example.com/page.html
6. The link is open to Googlebot (the link does not have the nofollow attribute)
7. The link also lacks the attributes: sponsored and ugc
8. The link is displayed in the mobile version of the site
9. A sentence with a link anchor is searched in Google by quote search:
   First option (searching through a piece of text): intext: "text with link"
10. The second option (searching for a piece of text at a specific URL): inurl:https://example.com/page.html intext: "text with link"
11. The third option (looking for a piece of text from the entire site): site:https://example.com/ intext: "text with link"
12. The link is shown in the screenshot Google's advanced snippet checker tool and is available in the resulting HTML code
13. The link is well distinguished from the main content (text) on the referring page: color, style
14. There are no left external links on the referring page (we pay for the article only for our link)
15. The referring page has its canonical listed, or no canonical at all
16. The anchor on the referring page corresponds to the purchased anchor
17. The link anchor is written with a natural look - not clumsy
18. The link is placed in the main content (main content - preferably in 1 paragraph of text)
19. The link is surrounded by thematic words setting our theme (not to allow that when you change the anchor to another topic, the meaning of the sentence in which it is located remained the same).
20. The text of the referring page contains our brand (it can be just text, but it is better to have 1 more link - if the format of placement allows).
21. On the main page of the donor there is an announcement of the article in which our link is placed (or there is a link to the section in the menu in which the announcement of the article is located)
22. Reference available for the Google spreadsheet bot
23. The text of the referring page is clearly structured (h2-h6, lists: bulleted and numbered)
24. The text of the referring page contains info and media graphics (tables, pictures)
25. The posted page has date of publication, date of change, average time to read, number of views, author
26. The Title and H1 of the referring page contain the link anchor in direct occurrence
27. The URL of the referring page contains the transliteration of the anchor
28. The URL of the referring page is missing the archive folder, adverting and geth parameters.
29. The modification date of the referring page coincides with the date in the HTTP header: Last-Modified (only for large and fat donors)

You can read more about links in my other posts

• Google help about links
• Buying links that 100% will work
• One expensive link VS many, but average
• Statistics on Miralinks and GGL exchanges - part 1
• Statistics on Miralinks and GGL exchanges - part 2
• Statistics on Miralinks and GGL exchanges - part 3
• Which links from exchanges are working right now?
• Indexing links in Google with fastbot
• Check if the donor indexing is up to date
• Criteria for donor selection (large checklist)

Now your links will work better. And a separate tip - constantly monitor your linking (preferably by partially automating this checklist through Google tables using custom scripts in Apps Script) ✔️.