What the QBST is and how it functions (Part 2).

How it can be used as an example of page optimization of electric kettle store pages

1. Optimization of the category page: «Electric kettles»

Step 1: Reverse engineer «salient terms» (Salient Terms).

Search for «electric kettle». Analyze the top 10 results (pages of major retailers, marketplaces, reviews). What common words, filters, subheadings and concepts do they use?

Material: stainless steel, glass, plastic, ceramic.

Functions: temperature control (thermoregulator), keep warm, double walls, protection against turning on without water.

Features: volume (1.5L, 1.7L), power (W), type of heating element (hidden, disk).

Brands: Bosch, Philips, Tefal, Xiaomi.

Custom scenarios: for green tea, baby food, quiet, smart.

Step 2: Create thematically exhaustive content on the category page.

A category page shouldn't just be a grid of products. It should be a hub that proves your expertise.

Introductory text: Include a paragraph that uses these terms in a natural way:

«When choosing an electric kettle, it's important to consider the body material - from practical stainless steel to elegant glass. For green tea lovers, models with temperature control are ideal, while families with children will benefit from the keep warm function for baby food.»

(bolded embedded terms)

Interactive Blocks: Add «Help to Choose» blocks to the category page that use these terms:

«Temperature-controlled kettles: Ideal for beverages that require heating up to 80°C».

«Glass kettles: Observe the boiling process and monitor cleanliness».

«Quietest models: Double-walled kettles for your comfort».

SEO Filters: Your filters should match these relevant terms (Material, Volume, Presence of thermostat).

1. Product page optimization: «Bosch TWK7203 Kettle»

Step 1: Define «meaningful terms» for a specific product.

This kettle is known for its temperature control feature. So, meaningful terms will be related to it.

temperature modes, 7 modes, green tea, white tea, coffee, baby blend, 80 degrees, keep warm, keep warm.

Step 2: Implement the terms into the structure of the page.

Product name: Bosch TWK7203 electric kettle with temperature control.

Short Description (under title): «The perfect choice for tea connoisseurs. The 7 temperature settings (70°C-100°C) allow you to brew green and white tea properly. KeepWarm function keeps the water hot for up to 30 minutes.»

Characteristics block: Not just a list, but with explanations.

Temperature control: Yes, 7 modes (70, 80, 85, 90, 95, 100 °C).

KeepWarm: Yes, KeepWarm function.

Manufacturer's description: Don't copy mindlessly. Rewrite, adding context and meaningful terms: «With this kettle, you'll forget about overheated water. Choose the 80°C mode for green tea or 90°C for your favorite coffee...»

Frequently Asked Questions (FAQ with micro-pagination):

«Is this kettle suitable for preparing baby food?» - Yes, you can choose between 70°C or 80°C...

«Does this model make a lot of noise?» - With its quality build and 2200 watts of power, it is quieter than many counterparts...

The conclusion is this
The court document confirms that Google analyzes not only keywords, but also the expected thematic context on the page. Your job is not to «keyword stuff» but to create a comprehensive resource that anticipates and answers all related user questions using the same vocabulary as the best documents in the niche. This proves both topic authority (for algorithms like QBST) and provokes the right behavioral signals (for Navboost).