Gambling regulation
Gambling in the country:
Licensing
Local License:
GC
Population growth:
Internet users:
Urbanization:
59,2%
Languages in the country:
English (official)
Asante - 16%
Ewe - 14%
Fante - 11.6%
Age structure:
0-14 years old - 37.4%
15-64 years - 58.2%
65+ - 4.4%
Middle age:
Total - 21.4
Men - 20.6
Women - 22.3
Literacy:
Total - 79%
Men - 83.5%
Women - 74.5%
Real GDP:
2021 - $214.867 billion.
2022 - $223.07 billion.
2023 - $229.639 billion.
Real GDP growth:
2021 - 5.08%.
2022 - 3.82%.
2023 - 2.94%.
GDP per capita:
2021 - $6,500
2022 - $6,700
2023 - $6,700
Top brands in the country
Ranking of igaming brands in Ghana for April 2025
Top payment systems
Слоты по доли рынка
| Игра | Студия | Доля рынка |
|---|---|---|
| Aviator | Spribe | |
| The Walking Dead | Playtech Origins | |
| Aviamasters | BGaming | |
| Sweet Bonanza | Pragmatic Play | |
| Sugar Rush | Pragmatic Play |
Affiliates receiving traffic
More about gambling regulation
Both online casinos and online betting are legal in the country. The Ghana Gambling Commission (GGC) is the sole regulator of the sector, with the exception of the lottery, which is managed by the National Lottery Authority (NLA).
The GGC is responsible for issuing licenses, ensuring compliance with legal requirements and protecting the rights of players. The market is competitive, with both local and international operators participating.
In April 2025, the state authorities abolished the 10% winnings tax, which was levied on any amount won. For this reason, some operators have already increased the volume of advertising campaigns in Ghana.
As a reminder, the levy was enacted in August 2023 to increase the jurisdiction's internal revenue.
Immediately after the innovation, the opposition called for citizens to take over government offices, demanding the abolition of the onerous tax policy for players.
However, the repeal of the levy also drew criticism but from the Institute of Economic Affairs (IEA) Ghana. It noted that the levy was an important source of revenue for the country and helped to curb the spread of gambling addiction among the population.
The IEA had earlier proposed a compromise solution of reducing the existing 10% tax to 5% instead of abolishing it altogether.
About blocking and liability
Medium
Legislation:
Ambiguous/local bans are possible
The activity of the authorities:
Medium
Risk of harassment of non-residents:
Low/Medium
The risk in entering the country:
Low/Medium
Risk of extradition to the country:
Low
Precedents (against non-residents):
No data
Comment on the level of risk:
Ghana: Many local specifics; local vetting is required before active work. Risk of extradition to the country is low, requests are rare.
Blask.com data - index and top brands
Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.
Top brands in the country according to the Blask.com service
| SportyBet | 48.08% |
| Betway | 23.53% |
| betPawa | 6.28% |
| MSport | 5.39% |
| SoccaBet | 4.54% |
*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:
Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.
Gambling in the country
1xBet. The brand has recently started to collaborate with local influencer Kuekuekz (219k followers on Instagram), who advertises 1xBet on his social media accounts.
The company also sponsors the African Confederation of Football (CAF)'s major tournaments - the African Cup of Nations, the African Nations Championship, as well as the continent's premier club competitions - the Champions League, Confederations Cup and CAF Super Cup.
1win. The brand on a regular basis holds various contests with large prizes. Currently, the company is raffling off an Audi R8 car. The campaign will end on April 15.
Parimatch. The company sponsors African franchise cricket team Sunrisers Eastern Cape.
Melbet. In 2023, the brand began collaborating with legendary South African cricket player Faf du Plessis (5 million followers on Instagram), who acts as a global brand ambassador.
SportyBet is the leading bookmaker in the Ghanaian market, which is probably due to its partnerships with major media platforms such as radio station Sporty FM and Sporty TV, a platform that provides sports content.
In addition, the company is a partner of the world-famous Real Madrid FC.
Betway. Earlier this year, the company announced a partnership with UFC middleweight champion Dricus du Plessis (741k followers on Instagram), the first South African to win a world title.
Capitalizing on the fighter's champion status, the brand is looking to strengthen its presence in the African region. On a global level, Betway has partnered with Manchester City FC.
22Bet. The brand's ambassador is Emmanuel Adebayor (1.9 million followers on Instagram), a Togolese soccer player and winner of the BBC World Service African Footballer of the Year award.
Bet365. Last August, the company signed a three-year agreement with UEFA, becoming the first bookmaker to sponsor the Champions League.
Stake. Working with the UFC, International Tennis Federation (ITF) and Formula One, the company has gained global recognition in the market.
MSport. The brand is a sponsor of England's Chelsea FC and Germany's Borussia Dortmund FC in Africa.
betPawa, which operates in seventeen African countries. The brand sponsors the Ghana Football Association.
Soccabet, maintains its position through collaborations with local influencers including dancer Big Kumz (114k followers on Instagram) and musician Big Ghun (21.7k followers on Instagram).
Gambling regulation
Gambling in the country:
Licensing
Local License:
GC
About the population of the country
Official Language:
English
Believers:
95 %
Second Religion:
Basic information about the country
Name of country:
Ghana
Code (2-digit):
GH
Continent:
Africa
Capital:
Accra
Area of the country:
238,540 square kilometers.
Phone Code:
233
Currency (currency code):
Cedi (GHC)
Geographical features of the country
Ashanti, Greater Accra, Brong Ahafo, Upper East, Upper West, Volta, Eastern, Western, Northern, Central.
The modern territory of the country was partially or fully occupied by the states: Portuguese Empire, British Empire (now Great Britain).
Ghana has access to lakes: Bosumtwi.
There are rivers running through the area: Volta, Black Volta, Oti (Punjari), Red Volta.
Discussions on country characteristics
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