Gambling regulation
Gambling in the country:
Licensing
Local License:
ADM
Population growth:
Internet users:
Urbanization:
Languages in the country:
Age structure:
Middle age:
Literacy:
Real GDP:
Real GDP growth:
GDP per capita:
Top brands in the country
Top 20 iGaming Brands (January 2025):
Слоты по доли рынка
| Игра | Студия | Доля рынка |
|---|---|---|
| Aviator | Spribe | |
| Sweet Bonanza | Pragmatic Play | |
| Pirots 3 | Elk Studios | |
| Gates of Olympus | Pragmatic Play | |
| Starburst | NetEnt |
Affiliates receiving traffic
About blocking and liability
High
Legislation:
Historically tough regime (Dignity Decree 2018 - advertising ban) but market reforms and rule changes are being considered for 2024-2025
The activity of the authorities:
Medium/High
Risk of harassment of non-residents:
Low
The risk in entering the country:
Low
Risk of extradition to the country:
High
Precedents (against non-residents):
None/single
Comment on the level of risk:
Italy has historically severely restricted gambling advertising; current reform discussions do not cancel out the risks. Foreign arbitrageurs should avoid actively advertising to Italian audiences until regulatory changes are clarified. The risk of extradition to the country is high - Italy actively utilizes the European Arrest Warrant (EAW) mechanism for extradition requests from EU countries.
Blask.com data - index and top brands
Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.
Top brands in the country according to the Blask.com service
| BetFlag | 13.33% |
| Sisal | 12.29% |
| GoldBet | 9.8% |
| Bet365 | 9.56% |
| Lottomatica | 8.6% |
*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:
Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.
Gambling in the country
At the moment (January 2025), Italy is undergoing reforms in the gambling industry, where online sports betting and online casinos are allowed.
The country has already raised the cost of a license from €200k to €7m with a mandatory 3% tax on GGR. Also gambling and betting operators need to prove profitability and have experience in the EU.
The next stage of reforms will be the development of laws aimed at combating the black market, while revising a controversial decree that bans gambling advertising.
The high cost of the license is likely to deter smaller operators, but larger companies like Stake will remain in the market and take full advantage of the attrition of more budget-conscious brands.
Gambling regulation
Gambling in the country:
Licensing
Local License:
ADM
About the population of the country
Official Language:
Italian
Believers:
74 %
Second Religion:
Basic information about the country
Name of country:
Italy
Code (2-digit):
IT
Continent:
Europe
Capital:
Rome
Area of the country:
301,340 square kilometers.
Phone Code:
39
Currency (currency code):
Euro (EUR)
Geographical features of the country
Area (20): Abruzzo, Apulia, Basilicata, Valle d'Aosta, Calabria, Campania, Lazio, Liguria, Lombardy, Marche, Molise, Piedmont, Sardinia, Sicily, Tuscany, Trentino - Alto Adige, Umbria, Friuli - Venice Giulia, Emilia-Romagna, Venice, Venice, Venice, Umbria, Venice-Romagna.
The modern territory of the country was partially or wholly occupied by the states: Carthage, Zancla (Messena), Roman Kingdom, Cumae, Syracuse, Regius, Croton, Tarentum, Gela, Etruscan Union, Roman Republic, Roman Empire, Frankish State (Frankia), Gallic Empire, Byzantine Empire (Eastern Roman Empire), Western Roman Empire, Kingdom of Burgundy, Kingdom of Vandals and Alans, Kingdom of Ostgoths, Langobard Kingdom, Republic of Venice, Abbasid Caliphate, Papal Province, Holy Roman Empire, Republic of Genoa, Republic of Pisa, Republic of Florence, Kingdom of Sicily, Republic of Siena, Kingdom of Naples, Duchy of Savoy, Spanish Empire, French Empire, Austria-Hungary.
Italy is washed by seas: Mediterranean Sea, Tyrrhenian Sea, Ionian Sea, Adriatic Sea, Ligurian Sea.
Italy has access to lakes: Garda, Lago Maggiore, Como, Trasimeno, Bolsena, Iseo, Bracciano, Lugano.
There are rivers running through the area: Drava, Po, Adige, Tiber, Adda, Tanaro, Arno, Piave, Reno, Oglio, Volturno, Tagliamento, Panaro, Dora-Baltea, Brenta, Bormida, Socha (Isonzo), Ticino, Vipava.
There are straits in the waters of the country: Sicilian (Tunisian), Otranto, Corsican, Messinian, Bonifacio.
Italy owns the islands: Sicily, Sardinia, Elba, Sant'Antioco, Pantelleria, San Pietro, Asinara, Ischia, Lipari, Salina, Giglio, Vulcano, Lampedusa, La Maddalena, Favignana.
Mountains within the country: Matterhorn, Grande Jorasses, Dan d'Héran, Gran Paradiso, Etna, Corno Grande, Pizzi Deneri, Amaro, La Montagnola, Velino, Vettore, Pizzo di Sevo, Terminillo, Sibiglia, Soro, Vesuvius, Stromboli.
Volcanoes are present in the area: Etna, Vesuvius, Stromboli, Vulcano.
Famous caves in the country: Del Monte Corcia, Codula di Luna, Di Piaggia Bella, Buso de la Rana, Fiume Vento, Grote della Bigonda, Omber en Banda al Bus del Zel, Soteraneo del Col della Erbe, Abiso Sargato, Di Conca de Carsene, Grote della Mottera, Abiso-Olivifer, Soteraneo Tachi-Zelbio-Aurora, Abiso-Franzo-Milaso, Soteraneo-le-Donne-Mostro-Ching-Antica, Abiso-dello-Gnomo, Abiso-Bacardi, Spluga-della-Preta, Abiso di Malga-Fosetta, Abiso-Paolo-Roversi and others.
Discussions on country characteristics
Any registered user can share their experience of working on this country with our community, tell about their «bumps in the road».
DICE.expert is an independent analytics platform for iGaming, SEO and digital marketing.
We collect data from official sources, structure information about markets, companies and technologies, and make the industry more transparent and understandable for professionals.
DICE.expert is not an online casino and does not provide access to gambling. All information is available for educational and analytical purposes only.
© 2024-2025 DICE.expert
