Kazakhstan

Asia

Gambling regulation

Gambling in the country:

Licensing

Local License:

CGD

Online casinos:

Illegal

Online sports betting:

Regulated

Top brands in the country

Rating of betting brands of Kazakhstan:

  1. Olimpbet (3,900,000)
  2. 1xBet (2,000,000)
  3. Winline (1,000,000)
  4. Parimatch (505,300)
  5. Fonbet (406 900)
  6. Pin Up (238,100)
  7. Betcity (92,000)
  8. Tennisi (23,800)
  9. Ubet (51,400)
  10. Betsson (692)

Semrush data for November 2024.

Слоты по доли рынка

Статистика по играм в этой стране пока что отсутствует.

Top Slots

Top 10 games for September 2024 (stats from 1xSlots Partners):

  1. Big Bass Bonanza™ (Pragmatic Play)
  2. More Magic Apple (3 Oaks)
  3. Le Bandit (Hacksaw)
  4. Leprechaun Riches (PG Soft)
  5. Zeus VS Hades Gods of War™ (Pragmatic Play)
  6. 9 Coins™ Grand Platinum (Wazdan)
  7. Mongol Treasures (Endorphina)
  8. Coin Strike: Hold and Win (Playson)
  9. Multi Hot 5 (SmartSoft)
  10. Valley Of The Gods (Yggdrasil)

Affiliates receiving traffic

The list of affiliate programs that accept traffic from the country of Kazakhstan can be viewed on a separate page at the link below.

CPA ставка у разных партнёрских программ

от 40 до 80 $/€

за депозит (FTD)

KPI: Редеп ≥ 2,5, Минимум 20 FTD, Средний депозит ≥ $10 за 10 дней

More about gambling regulation

Betting on sports is legal in Kazakhstan. In September 2024, amendments aimed at limiting advertising of betting companies and preventing Kazakhstani players from accessing illegal platforms came into force. The main measures include:

Banning sports betting advertising on television and in the digital space.
Restriction on participation of minors and players at risk of addiction

Source : https://meta-ratings.kz/blog/v-kazakhstane-vstupili-v-silu-novye-ogranicheniya-dlya-bukmekerov-chto-nuzhno-znat/

About blocking and liability

Risk level

High

Legislation:

From 2024, ban on external advertising of bookmakers/online casinos; restrictions on media and bloggers

The activity of the authorities:

High

Risk of harassment of non-residents:

High (administrative and proposed criminal measures against bloggers)

The risk in entering the country:

High

Risk of extradition to the country:

Low

Precedents (against non-residents):

Yes (administrative cases against bloggers; non-residents are still rare)

Comment on the level of risk:

Kazakhstan has severely restricted gambling advertising and increased blogger liability; international affiliates risk blocking and fines. It is not recommended to target KZ without a local risk assessment. Risk of extradition to the country is low, requests are rare.

Gambling in the country

Leaders of advertising strategies

Pin-Up

On December 1, 2024, the brand announced cooperation with the ambassador Ali Akhmedov. In 2023, Pin-Up.kz received the award «The Most Reliable Bookmaker» according to Meta Ratings Top Awards. Among the brand's ambassadors is Muratbek Kasymbay.

Olimpbet

Title sponsor of the Kazakhstan Premier League soccer tournament. The tournament is officially called «Olimpbet Premier League». The brand also supports FC Kaysar, FC Aktobe, FC Ordabasy, FC Aqsu and other teams. Ambassadors: Maxim Mazur, Almira Iskakova, Igor Shatsky, Fanil Rafikov, Zhardem Irgaliev, Maxim Samorodov and Bektaev Alimzhan.

1xBet

Supports Media Football League (MLF) of Kazakhstan. Holds New Year campaigns with FC Kairat. Sponsored teams include BC Irbis Alatau, FC Semey, League Cup and Kazakhstan Hockey Federation. Ambassadors: Aigerim Abilkadirova, Angelina Lukas, Samat Smakov.

Parimatch

Brand ambassadors include MMA fighters Zhuman Zhumabekov, Aktore Batyr, blogger Alimzhan Tasbolatov and others. In 2023, Parimatch launched the sports news portal Sport Pulse (https://sport-pulse.kz/).

Fonbet

Marat Dosayev and Yermukhamed Maulen are among the ambassadors.

Tennisi

Sponsor of LFC NF. Ambassadors: Peter Volikov and Kamariddin Hasanov. The company actively uses automated phone calls to attract and retain players.

Marketing strategies of bookmakers

Bookmakers actively use SMS mailings to competitors' audiences to attract new users. This is a legitimate practice for companies that have concluded contracts with telecommunications operators.
Companies offer big draws and betting insurance on important matches to attract new players.

Gambling regulation

Gambling in the country:

Licensing

Local License:

CGD

Online casinos:

Illegal

Online sports betting:

Regulated

About the population of the country

Numeracy:

17.8m people.

Official Language:

Kazakh, Russian

HDI:

0,802

Cf. wages:

$487

Poverty rate:

14.3 %

Gini coefficient:

27.8 %

Believers:

64 %

Major Religion:

Islam
(70.4 %)

Second Religion:

Christianity
(24.8 %)

About the internet in the country

Users:

72.5 %

Mobile Internet:

64.2 %

Landline Internet:

35.1 %

Cf. internet speed:

18.7 Mbps

The country's domain zone:

.KZ

Basic information about the country

Name of country:

Kazakhstan

Code (2-digit):

KZ

Continent:

Asia

Country level:

Tier 2

Capital:

Astana

Area of the country:

2,724,900 square kilometers.

Phone Code:

'+7 xxx

Currency (currency code):

Tenge (KZT)

Geographical features of the country

Administrative division into regions

City of republican importance (2): Almaty, Astana.
Area (14): Akmola, Aktobe, Almaty, Atyrau, East Kazakhstan, Zhambyl, West Kazakhstan, Karaganda, Kostanay, Kyzylorda, Mangistau, Pavlodar, North Kazakhstan, Turkestan.

Country Features

The modern territory of the country was partially or completely occupied by the states: Hunnu State, Usun State, Xianbi State, Sassanid State, Zhuzhan Khaganate, Eftalite State, Turkic Khaganate, Arab Caliphate, Khazar Khaganate, Umayyad Caliphate, Turgesh Khaganate, Kimak Khaganate, Abbasid Caliphate, Karakhanid State, Karluk Khanate, Ghaznavid Empire, Khorezm Shah State, Karakitai Khanate, Mongol Empire, Chagatai Ulus, Golden Horde (Ulus Dzhuchi), Sygnak Khanate, Timurid State, Kazakh Khanate, Bukhara Khanate, Russian Kingdom, Russian Empire, Union of Soviet Socialist Republics.

Kazakhstan has access to lakes: Caspian Sea, Balkhash, Large Aral Sea, Small Aral Sea, Alakol, Zaisan, Tengiz, Seletteniz, Sasykkol, Markakol, Teke, Jalauly, Kamyshlybash, Sholak, Bilikol, Koibagar, Imantau.

There are rivers running through the area: Irtysh, Ishim, Ural, Syr Darya, Tobol, Ili, Chu, Nura, Turgai, Sarysu, Wil, Emba, Talas, Bolshoy Uzen, Maly Uzen, Ilek, Irgiz, Sagiz, Shiderty, Bukhtarma and others.

Kazakhstan owns the islands: Kulaly, Basaral.

Mountains within the country: Talgar, Alagordy, Belukha.

There are deserts on the territory of the country: Kyzylkum, Betpak-Dala, Ryn-sands, Moyinkum, Great and Small Badgers.

Discussions on country characteristics

Any registered user can share their experience of working on this country with our community, tell about their «bumps in the road».

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