Mexico

North America

Gambling regulation

Gambling in the country:

Licensing

Local License:

SEGOB

Online casinos:

Not regulated

Online sports betting:

Regulated

Population growth:

+0.72%

Internet users:

98,000,000 people.

Urbanization:

Urbanization - 81.6%

Languages in the country:

Spanish (official) - 99.4%
Spanish and indigenous - 5.4%
Root only - 0.6%

Age structure:

0-14 - 23.3%
15-64 years old - 68.6%
65+ - 8.2%

Middle age:

Total - 30.8
Men - 28.8
Women - 32.7

Literacy:

Total - 95.2%
Men - 96.1%
Women - 94.5%

Real GDP:

2021 - $2.678 trillion.
2022 - $2.783 trillion.
2023 - $2.873 trillion.

Real GDP growth:

2021 - 5.74%.
2022 - 3.95%.
2023 - 3.23%.

GDP per capita:

2021 - $21,100.
2022 - $21,800
2023 - $22,400

Top brands in the country

Ranking of iGaming brands as of September 2024 (Ahrefs)

  1. Caliente (106,000)
  2. Bet365 (243,000)
  3. Playdoit (33,200)
  4. Codere (33,000)
  5. Betmexico (136,000)
  6. Winpot (31,000)
  7. Novibet (58,000)
  8. Betano (8,900)
  9. Rushbet (7,500)
  10. Betmaster (5,500)
  11. Betway (30,000)
  12. Stake (6,600)
  13. Strendus (13,000)
  14. Brazino777 (12,000)
  15. Betcris (10,000)
  16. 1win (5,200)
  17. Playuzu (15,000)
  18. Mexplay (6,800)
  19. 1xbet (8,200)
  20. Spin casino (6,100)

Слоты по доли рынка

Актуально на 12.2025
Игра Студия Доля рынка
Sugar Rush Pragmatic Play
Aviator Spribe
Fortune Tiger Pocket Games Soft
Fortune Ox Pocket Games Soft
Gates of Olympus Pragmatic Play
Найдено 90+ игр, статистика доступна только для Резидентов

Affiliates receiving traffic

A list of affiliate programs that accept traffic from the country of Mexico can be viewed on a separate page at the link below.

More about gambling regulation

Mexico is one of the fastest growing iGaming markets in Latin America. Along with this, the regulation of online gambling in the country is confusing. The basic laws for the gambling industry from 2004 only mention online betting, while online casinos remain in an undefined legal status. In 2021, an attempt was made to adopt new regulations for iGaming, but the initiative remained unrealized.

Despite this, online gambling is not prohibited. Currently, online operators in the country do not receive official licenses. Instead, the conditional authorization for a gambling company is a partnership with a Mexican land-based license holder.

About blocking and liability

Risk level

Medium

Legislation:

Federal and state regulations; regulation is evolving, there are initiatives to protect children from gambling advertising

The activity of the authorities:

Medium

Risk of harassment of non-residents:

Low

The risk in entering the country:

Low

Risk of extradition to the country:

Low

Precedents (against non-residents):

No data

Comment on the level of risk:

Mexico is an increasingly regulated market; the risks for foreign arbitrageurs are mainly operational and reputational. When targeting MX, it is important to avoid advertising aimed at minors and to keep an eye on local initiatives. The risk of extradition to the country is low and requests are rare.

Blask.com data - index and top brands

Blask data up to date as of 03.06.2025
blue - locally licensed brands
orange - international brands

Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.

Mexico: top brands in the country

Top brands in the country according to the Blask.com service

Caliente30.37%
BetMexico11.68%
Bet3656.88%
Codere6.53%
Playdoit3.69%

*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:

Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.

Gambling regulation

Gambling in the country:

Licensing

Local License:

SEGOB

Online casinos:

Not regulated

Online sports betting:

Regulated

About the population of the country

Numeracy:

133.6m people.

Official Language:

Spanish

HDI:

0,781

Cf. wages:

$704

Poverty rate:

32.5 %

Gini coefficient:

45.4 %

Believers:

68 %

Major Religion:

Christianity
(95.1 %)

Second Religion:

Atheism
(4.7 %)

About the internet in the country

Users:

75.1 %

Mobile Internet:

70.3 %

Landline Internet:

28.5 %

Cf. internet speed:

29.8 Mbps

The country's domain zone:

.MX

Basic information about the country

Name of country:

Mexico

Code (2-digit):

MX

Continent:

North America

Country level:

Tier 2

Capital:

Mexico City

Area of the country:

1,972,550 square kilometers.

Phone Code:

52

Currency (currency code):

Mexican peso (MXN)

Geographical features of the country

Administrative division into regions

Federal District: Mexico City.
Staff (31): Aguascalientes, Veracruz, Guerrero, Guanajuato, Durango, Hidalgo, Campeche, Quintana Roo, Coahuila, Colima, Mexico City, Michoacán, Morelos, Nayarit, Baja California, Veracruz, Nuevo León, Oaxaca, Puebla, Zacatecas, San Luis Potosí, Sinaloa, Sonora, Tabasco, Tamaulipas, Tlaxcala, Jalisco, Chihuahua, Chiapas, Southern Baja California, Yucatán.

Country Features

The modern territory of the country was partially or completely occupied by the following states: Teotihuacan, Baacul, Canul, Aztec Empire, Spanish Empire, Mexican Empire, Los Altos.

Mexico is washed by seas: Caribbean Sea, Gulf of Mexico.

Mexico has access to lakes: Terminos, Chapala, Bicho, Quiceo, Pueblo Viejo, Pátzcuaro, Catemaco.

There are rivers running through the area: Rio Grande (Rio Bravo del Norte), Colorado, Rio Conchos, Balsas, Yaqui, Rio Grande de Santiago, Panuco, Grijalva, Candelaria, Coatzacoalcos, Sonoyta, Tonala, Armeria, Tehuantepec, Ameca, Tijuana, Suciate, Rio Hondo, Papaloapan.

There are straits in the waters of the country: Yucatan.

Mexico owns the islands: Tiburon, Angel de la Guarda, Cosumel, Cedros, Guadalupe, Isla del Carmen, Maria Madre, Serralvo (Jacques Cousteau), Socorro, Espiritu Santo, Maria Magdalena, Holbox, Santa Catalina, San Esteban, Clarion, Maria Cleofas.

Mountains within the country: Orisaba, Popocatepetl, Istaxihuatl, Toluca, Sierra Negra, La Malinque, Cofre de Perote, Tlaloc, Tacana, Ajusco, Jocotepetl, Tancitaro, Colima, Nube, Potosí, San Rafael, Nacimiento, Teotepec, Sempoaltepetl, Paricutin and others.

Volcanoes are present in the area: Orisaba Peak, Popocatépetl, Istaxihuatl, Colima, Paricutin, El Chichón.

There are deserts on the territory of the country: Chihuahua, Sonora (Hila), Baja California.

Famous caves in the country: Ox-Bel-Ha, Sac-Actun (White Cave), Purificacion, Huatla, Cueva del Tecolote, Cuetzala-Atepoliit-Atischala, Quijane , Tepepa, Cheve, Cueva Coyolate, Soconusco, Naranjal, Cueva de Alpazate, Cueva del Rio la Venta, Grutas de Rancho Nuevo, J2, Charco, Sotano de Agua de Corrizo, Sotano de Trinidad, Sonconga and others.

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