Poland

Europe

Gambling regulation

Gambling in the country:

Licensing

Local license:

MF

Online casino:

Regulated

Online sports betting:

Regulated

Population growth:

-1%

Internet users:

32,300,000 people.

Urbanization:

Urbanization - 60.2%

Languages in the country:

Polish (officer) - 98.2%
Silesian - 1.4%
Other - 1.1%

Age structure:

0-14 - 14.2%
15-64 years old - 65.9%
65+ - 19.8%

Middle age:

Total - 42.9
Men - 41.5
Women - 44.3

Literacy:

Total - 99.8%
Men - 99.8%
Women - 99.8%

Real GDP:

2021 - $1.527 trillion
2022 - $1.613 trillion
2023 - $1.616 trillion

Real GDP growth:

2021 - 6.93%
2022 - 5.64%
2023 - 0.16%

GDP per capita:

2021 - $40,500
2022 - $43,800
2023 - $44,100

Top brands in the country

Top 5 brands (September 2024):

  • 26,2% - STS
  • 19.4% - Fortuna
  • 8.8% - BetClic
  • 6,3% - Lotto
  • 5.8% - Superbet

Read more about gambling regulation

The gambling market in Poland is one of the most strictly regulated in Eastern Europe. Legislation is based on strict controls and clear rules.

The main regulatory decree is the Polish Gambling Act of 2009 Licensing Authority (Main Regulator) - Ministry of Finance Regulation applies to all types of gambling.

Other legal acts:

National Tax Administration Act - defines the rules for conducting inspections;
Tax Penal Code.

The Gambling Act establishes a state monopoly on online gambling, except for advertising lotteries and betting, in fact, these are the only permitted types of online gambling in Poland.

Online Casinos and Lotteries - Exclusively State-controlled - Totalizator Sportowy
Private operators can only obtain licenses for sports betting, poker tournaments and land-based casinos
Measures have been introduced to combat illegal operators: blocking of sites, bans on payments, blacklists

The state monopoly applies to «numerical» games, cash lotteries, telebingos and slot machines outside casinos The only acceptable forms of betting are at fixed reception points and via the Internet.

The gambling market in Poland continues to develop despite strict rules. A key trend is the growing number of online players. This is facilitated by the constant improvement of the Internet infrastructure and the increased availability of mobile devices.

About blocking and responsibility

Risk level

High

Legislation:

Explicit ban/strict regulation on advertising of unregulated operators

Authority activity:

High

Risk of persecution of non-residents:

Average

Risk when entering the country:

Average

Risk of extradition to the country:

High

Precedents (against non-residents):

Yes (regulatory measures)

Comment on the level of risk:

Poland: Hard-regulated developed market - Do not target without license Country extradition risk high - country actively uses European Arrest Warrant (EOA) mechanism for extradition requests from EU countries.

Partners receiving traffic

List of affiliate programs that receive traffic from the country of Poland. Additionally, you can use the filter for Brand Traffic and Commission Type. Affiliate programs are sorted by rating (from high to low).
Poland
Type of fees (RS, CPA, etc)
Brand traffic

Blask.com data - index and top brands

Relevance of Blask data from 06/03/2025
blue - Local Licensed Brands
orange - International Brands

Shows the aggregate level of engagement and interest in all brands in the country. This indicator serves as a barometer for the iGaming industry and combines various indicators to provide an overview of trends and changes in the market.

Poland: top brands in the country

Top brands in the country according to the Blask.com service

ICE Casino23.72%
NV Casino18.54%
Total Casino17.99%
STSbet8.98%
Betclic6.96%

*BAP (Brand's Accumulated Power) - Accumulated Brand Power, reflects the brand's share of consumer interest in the online gambling market The relative presence of the brand in the country Next is the BAP chart:

Data for the section is provided by an analytical service Blask.com. The service's database currently provides information for more than 80+ countries and more than 2,500 brands.

Gambling in the country

Slot machines are some of the most popular types of gambling in Poland, also in demand:

  • live dealer online casino;
  • scratch cards;
  • roulette;
  • poker.

46% Polish residents bet on sports monthly.31% bet on sports weekly. It's a high participation rate.

Other indicators of the frequency of participation in sports betting are

  • 17% - several times a year;
  • 14% - less than once a year;
  • 4% - no more than once a year.

The main gambling audience in Poland is men aged 35-44 years. 13%-24% of them are played several times a month.

What motivates players to bet:

  • 46% - want to win money;
  • 32% - believe that after placing a bet the game becomes more interesting;
  • 25% - like the feeling of excitement and experience;
  • 18% - consider it a hobby;
  • 17% - want to try something new;
  • 10% - betting influenced by other people;
  • 9% - spend excess money.

The main motivation of almost half of respondents is: the desire to earn money.

Interesting fact: according to research results for 2020-2021, among 1,119 players, 14% met the criteria of the Heavy Gambling Problems Index, 29% was moderate risk, 32.7% was low risk.

Only 24.3% respondents showed no symptoms indicating problems with gambling addiction.

Mobile devices became the most popular gaming platform among Poles of all ages.

Audience participation:

  • 76,09% - take part in sports betting via Internet/mobile applications;
  • 31,8% - participate in lotteries/gambling;
  • 26.5% - have been betting on sports for the last 12 months;
  • 15,6% - attend sporting events that are betting online/via apps.

STS Is the main and most popular sports betting platform in Poland.

The iGaming market in Poland is one of the most promising and fastest growing in Eastern Europe.

Portrait of a local user

  • 53% - Men, 47% - Women
  • 25-44 years old - main age
  • 6 million - played from smartphones
  • Hits: slots, live casinos, bets, poker
  • Young people are interested in eSports and live, older people are interested in card games and lotteries

Taxation

  • Sports betting - 12% from turnover
  • Online Casino - up to 50% of Income
  • Lotteries - 10% from ticket sales
  • Poker Wins - 25%

Payments

  • 40% - digital wallets
  • 30% - Bank Transfers
  • 20% - maps
  • 10% - mobile payments

Barriers

  • The state monopoly is holding back the growth of online casinos
  • High taxes and complex licensing
  • Strong competition from the grey market

Successful work in the local market requires:

  • Partnerships with local operators
  • Focus on mobile solutions, AI and live content
  • Compliance with strict licensing and compliance requirements

The Polish gambling market is losing billions to offshore operators - and can't do anything about it. According to data announced at the European Economic Congress in Katowice, since 2017, players have lost about €50 billion to illegal operators. The country's budget has lost €1.3 billion in taxes.

Poland cannot stop the leakage of funds. Although the country has heavy fines and criminal penalties for illegal gambling, the rules do not apply to offshore jurisdictions.

Players risk much more. For participating in gambling with offshore operators, they may face a fine of up to €460 and even imprisonment for up to 3 years. Therefore, Polish players are in no hurry to complain about gray operators.

Experts say: as long as the state punishes not operators, but consumers, the shadow market will only grow.

Articles about the country

13.11.2025 (16:05)

From January 1, 2026, in Poland, the tax on gambling winnings will increase from 10% to 15%. This will affect all types of gambling, including online casinos and lotteries.

Gambling regulation

Gambling in the country:

Licensing

Local license:

MF

Online casino:

Regulated

Online sports betting:

Regulated

About the population of the country

Number:

38m people.

Official language:

polish

HDI:

0,881

Wed wages:

$1,127

Poverty rate:

0.8 %

Gini coefficient:

28.8 %

Believers:

86 %

Main religion:

Christianity
(94.3 %)

Second religion:

Atheism
(5.6 %)

About the Internet in the country

Users:

93.3 %

Mobile Internet:

58.7 %

Stationary Internet:

40.2 %

Wed. Internet speed:

40.1 Mbit/sec

Country domain zone:

.PL

Basic information about the country

Country name:

Poland

Code (2-digit):

PL

Continent:

Europe

Country level:

Tier 2

Capital:

Warsaw

Country area:

312,685 sq. km.

Telephone code:

48

Currency (currency code):

Zloty (PLN)

Geographical features of the country

Administrative division into regions

Voivodeship (16): Warmian-Masurian, Greater Poland, West Pomeranian, Kuyavian-Pomeranian, Lodz, Lublin, Lubusz, Mazowieckie, Lesser Poland, Lower Silesian, Opole, Podkarpackie, Podlaskie, Pomeranian, Świętokrzyskie, Silesian.

Country features

The modern territory of the country was partially or completely occupied by the states: the Hun Empire, Great Moravia, the Holy Roman Empire, the Principality of Galicia-Volyn, the Mongol Empire, the French Empire, the Polish-Lithuanian Commonwealth, the Russian Empire, Austria-Hungary, the German Empire.

Poland is washed by the seas: Baltic Sea.

Rivers flow through the area: Vistula, Odra, Varta, Western Bug, Narev, San, Notets, Pilica, Veps, Sheshupe, Dunajec, Bubr, Lava, Lusatian Nisa, Vkra, Brda, Prosna, Drvenca, Wislok, Vda and others.

Poland owns the islands: Usedom, Volin, Sobeshevo.

Mountains within the country: Lynx, Snow.

Famous caves in the country: Vielka-Sniezna, Visoka - Za-Siedmiu-Progami, Sniezna-Studnia, Tsarna, Zimna.

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