Poland

Europe

Gambling regulation

Gambling in the country:

Licensing

Local License:

MF

Online casinos:

Regulated

Online sports betting:

Regulated

Population growth:

-1%

Internet users:

32,300,000 people.

Urbanization:

Urbanization - 60.2%

Languages in the country:

Polish (official) - 98.2%
Silesian - 1.4%
Other - 1.1%

Age structure:

0-14 - 14.2%
15-64 years old - 65.9%
65+ - 19.8%.

Middle age:

Total - 42.9
Men - 41.5
Women - 44.3

Literacy:

Total - 99.8%
Men - 99.8%
Women - 99.8%

Real GDP:

2021 - $1.527 trillion.
2022 - $1.613 trillion.
2023 - $1.616 trillion.

Real GDP growth:

2021 - 6.93%.
2022 - 5.64%.
2023 - 0.16%.

GDP per capita:

2021 - $40,500
2022 - $43,800
2023 - $44,100.

Top brands in the country

Top 5 brands (September 2024):

  • 26.2% - STS
  • 19.4% - Fortuna
  • 8.8% - BetClic
  • 6.3% - Lotto
  • 5.8% - Superbet

Слоты по доли рынка

Данных по играм для данной страны не найдено

Affiliates receiving traffic

The list of affiliate programs that accept traffic from the country of Poland can be viewed on a separate page at the link below.

More about gambling regulation

The gambling market in Poland is one of the most strictly regulated in Eastern Europe. The legislation is based on strict control and clear rules.

The main regulatory decree is the Polish Gambling Act of 2009. The licensing authority (main regulator) is the Ministry of Finance. The regulation applies to all types of gambling.

Other Legal Acts:

National Tax Administration Act - defines the rules for conducting audits;
Tax Criminal Code.

The Gambling Act establishes a state monopoly over online gambling, with the exception of promotional lotteries and betting. In fact, these are the only authorized types of online gambling in Poland.

Online casinos and lotteries - exclusively under state control - Totalizator Sportowy
Private operators can only obtain licenses for sports betting, poker tournaments and land-based casinos
Measures have been introduced to combat illegal operators: site blocking, payment bans, blacklists

The state monopoly extends to «numerical» games, cash lotteries, televised bingo and slot machines outside casinos. The only permissible forms of betting are at fixed points of entry and via the Internet.

The gambling market in Poland continues to develop despite strict regulations. The key trend is the growing number of online players. This is facilitated by the continuous improvement of the internet infrastructure and the increasing availability of mobile devices.

About blocking and liability

Risk level

High

Legislation:

Explicit ban/strict regulation on advertising by unregulated operators

The activity of the authorities:

High

Risk of harassment of non-residents:

Medium

The risk in entering the country:

Medium

Risk of extradition to the country:

High

Precedents (against non-residents):

Yes (regulatory measures)

Comment on the level of risk:

Poland: Developed market with strict regulation - no targeting without a license. Risk of extradition to the country is high - the country actively uses the European Arrest Warrant (EAW) mechanism for extradition requests from EU countries.

Blask.com data - index and top brands

Blask data up to date as of 03.06.2025
blue - locally licensed brands
orange - international brands

Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.

Poland: top brands in the country

Top brands in the country according to the Blask.com service

ICE Casino23.72%
NV casino18.54%
Total Casino17.99%
STSbet8.98%
Betclic6.96%

*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:

Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.

Gambling in the country

Slot machines are one of the most popular types of gambling in Poland. Also in demand:

  • online casinos with a live dealer;
  • scratch cards;
  • roulette;
  • poker.

46% residents of Poland bet on sports monthly. At the same time, 31% bet on sports on a weekly basis. This is a high participation rate.

Other measures of frequency of participation in sports betting:

  • 17% - several times a year;
  • 14% - less than once a year;
  • 4% - no more than once a year.

The main audience of gambling in Poland is. men aged 35-44. 13%-24% of them play a few times a month.

What motivates players to bet:

  • 46% - want to win money;
  • 32% - believe the game becomes more interesting after a bet is placed;
  • 25% - love the sense of excitement and the experience;
  • 18% - consider it a hobby;
  • 17% - want to try something new;
  • 10% - make bets influenced by other people;
  • 9% - spending excess money.

The main motivation of almost half of the respondents is desire to make money.

Interesting fact: according to the 2020-2021 results, among 1,119 players, 14% met the criteria for the Severe Gambling Problems Index, 29% were at moderate risk, and 32.7% were at low risk.

Only 24.3% of the respondents did not exhibit symptoms indicative of gambling addiction problems.

Mobile devices have become the most popular gaming platform among Poles of all ages.

Audience Participation:

  • 76,09% - participate in sports betting via internet/mobile apps;
  • 31.8% - participate in lotteries/gambling;
  • 26.5% - have bet on sports in the last 12 months;
  • 15.6% - attend sporting events betting online/through apps.

STS - the main and most popular sports betting platform in Poland.

The iGaming market in Poland is one of the most promising and fastest growing in Eastern Europe.

Portrait of a local user

  • 53% for men, 47% for women.
  • 25-44 years - prime age
  • 6 million play on smartphones
  • Hits: slots, live casino, betting, poker
  • Young people are interested in cybersports and live sports, while older people are interested in card games and lotteries

Taxation

  • Sports betting - 12% of turnover
  • Online casinos - up to 50% of revenue
  • Lotteries - 10% from ticket sales
  • Poker Winnings - 25%

Payments

  • 40% - digital wallets
  • 30% - bank transfers
  • 20% - maps
  • 10% - Mobile Payments

Barriers

  • State monopoly curbs growth of online casinos
  • High taxes and complicated licensing
  • Strong competition from the gray market

Successful operation in the local market requires:

  • Partnerships with local operators
  • Focus on mobile solutions, AI and live content
  • Compliance with stringent licensing and compliance requirements

The Polish gambling market is losing billions to offshore operators - and there is nothing it can do about it. According to data announced at the European Economic Congress in Katowice, since 2017, players have lost about €50 billion to illegal operators. The country's budget has lost €1.3 billion in taxes.

Poland cannot stop the leakage of funds. Although there are heavy fines and criminal penalties for illegal gambling in the country, the rules do not apply to offshore jurisdictions.

Players, on the other hand, risk much more. For participation in gambling with offshore operators they may face a fine of up to €460 and even imprisonment for up to 3 years. Therefore, Polish players are not in a hurry to complain about gray operators.

Experts say that as long as the government punishes consumers rather than operators, the shadow market will only grow.

Gambling regulation

Gambling in the country:

Licensing

Local License:

MF

Online casinos:

Regulated

Online sports betting:

Regulated

About the population of the country

Numeracy:

38m people.

Official Language:

Polish

HDI:

0,881

Cf. wages:

$1,127

Poverty rate:

0.8 %

Gini coefficient:

28.8 %

Believers:

86 %

Major Religion:

Christianity
(94.3 %)

Second Religion:

Atheism
(5.6 %)

About the internet in the country

Users:

93.3 %

Mobile Internet:

58.7 %

Landline Internet:

40.2 %

Cf. internet speed:

40.1 Mbps

The country's domain zone:

.PL

Basic information about the country

Name of country:

Poland

Code (2-digit):

PL

Continent:

Europe

Country level:

Tier 2

Capital:

Warsaw

Area of the country:

312.685 square kilometers.

Phone Code:

48

Currency (currency code):

Zloty (PLN)

Geographical features of the country

Administrative division into regions

voivodeship (16): Warmińsko-Mazurskie, Wielkopolskie, West Pomeranian, Kujawsko-Pomorskie, Lodz, Lubelskie, Lubusz, Mazowieckie, Małopolskie, Małopolskie, Lower Silesia, Opolskie, Podkarpackie, Podlaskie, Pomeranian, Świętokrzyskie, Silesia.

Country Features

The modern territory of the country was partially or fully occupied by the following states: Hunnic Empire, Great Moravia, Holy Roman Empire, Galicia-Volyn principality, Mongol Empire, French Empire, Polish-Lithuanian Commonwealth, Russian Empire, Austro-Hungarian Empire, German Empire.

Poland is washed by seas: Baltic Sea.

There are rivers running through the area: Vistula, Odra, Warta, Western Bug, Narew, San, Noteci, Pilica, Wieprz, Szeszupe, Dunajec, Bubr, Lava, Lusatska Nisa, Wkra, Brda, Prosna, Drvenca, Vislok, Vda and others.

Poland owns the islands: Usedom, Wolin, Sobieszewo.

Mountains within the country: Bobcats, Snowy.

Famous caves in the country: Vielka-Sniezna, Visoka - Za-Siedmiu-Progami, Sniezna-Studna, Czarna, Zimna.

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