Gambling regulation
Gambling in the country:
Licensing
Local License:
UIS
Population growth:
Internet users:
Urbanization:
Urbanization - 57.1%
Languages in the country:
Serbian (official) - 88.1%.
Hungarian - 3.4%
Bosnians - 1.9%
Age structure:
0-14 - 14.4%
15-64 years old - 65.6%
65+ - 20%
Middle age:
Total - 43.9
Men - 42.4
Women - 45.4
Literacy:
Total - 99.5%
Men - 99.9%
Women - 99.1%
Real GDP:
2021 - $154.28 billion.
2022 - $158.214 billion.
2023 - $162.213 billion.
Real GDP growth:
2021 - 7.73%.
2022 - 2.55%.
2023 - 2.53%.
GDP per capita:
2021 - $22,600
2022 - $23,700
2023 - $24,500
Top brands in the country
Top 20 brands (January 2025):
(traffic volume in parentheses)
Слоты по доли рынка
Affiliates receiving traffic
More about gambling regulation
The key changes that led to the liberalization of the market took place in 2011-2012. It was in 2011 that online gambling was officially legalized. And in 2013, the licensing system came into force.
Gambling Management (GCA) is the main regulatory body in Serbia. It issues licenses, supervises casinos, online platforms and monitors compliance with regulations.
On the official website (https://www.gcauthority.com/) of GM you can find a full list of companies licensed to conduct gambling activities in Serbia.
The Tax Department of the Ministry of Finance is responsible for collecting taxes, controlling the financial operations of gambling companies and conducting audits.
The Ministry of Defense is engaged in the examination of gaming equipment and software. The legislation obliges operators to locate servers on Serbian territory, which allows the state to control their activities more effectively.
All operators wishing to operate on the Serbian market are required to obtain a license.
Regulators continuously monitor the activities of gambling companies, check their reporting and conduct audits. Operators are required to provide information on risks and offer tools for self-restraint.
Administrative or criminal liability is imposed for violating gambling laws. Persons under the age of 18 caught gambling may be fined. Sanctions are also imposed on establishments that allow minors to gamble.
Criminal liability arises if the violation is related to organizing illegal gambling, fraud or other serious crimes.
Serbia is a country with one of the most promising online gambling markets in Eastern Europe. Licensing is strict and most operators are targeting the Serbian audience.
It is expected that the government will continue to take measures to further liberalize the market. In parallel with liberalization, requirements for operators in the area of social responsibility and consumer protection will be tightened.
About blocking and liability
Medium
Legislation:
Ambiguous / requires verification
The activity of the authorities:
Medium
Risk of harassment of non-residents:
Low
The risk in entering the country:
Low
Risk of extradition to the country:
Low
Precedents (against non-residents):
No data
Comment on the level of risk:
Serbia: Current assessment is preliminary - local inspection is recommended. It is possible to work with caution if there are no explicit prohibitions. Risk of extradition to the country is low, requests are rare.
Blask.com data - index and top brands
Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.
Top brands in the country according to the Blask.com service
| Maxbet | 31.03% |
| MozzartBet | 24.13% |
| AdmiralBet | 10.56% |
| Soccer | 8% |
| BalkanBet | 3.58% |
*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:
Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.
Gambling in the country
Gambling has been legalized in Serbia since 2006, online gambling since 2011. The Gambling Control Administration (GCA) ensures control and compliance with the law.
Age limit: 18+ years
Soccer, Remember the legendary victory over Spain in 2006, and. basketball, the national team - ranked 11th in the world - are the leaders in enthusiasm and betting volume.
Classic games are also popularroulette, blackjack and slots. There is a growing community of poker enthusiasts and Match Poker tournaments are organized all over the country.
According to the TGM survey (2022), 56% respondents from Serbia have participated at least once in betting. The number of users in the online gambling market is expected to reach 248.8 thousand by 2029.
How often do Serbs resort to gambling:
7% males and 3% females between the ages of 18 and 24 are betting daily.
Main target audience: men aged 35-44.
27% women bet less than once a year, with 23% men betting at least a few times a week.
That said:
Demand gambling:
21% responded that they spent more on betting in the last year than in the previous year. At the same time 30% noted that they started to spend less on bets.
17% made their first bet in the last 12 months. This indicates a growing interest in gambling.
Motivation is also different. Here's how the interviewees explain it:
Half of punters in Serbia resort to betting to make money.
37% punters do not follow most of the sporting events they bet on. But 63% are actively involved and follow sporting events on a regular basis.
The main trend of the gambling market in Serbia is high involvement. More than half of the respondents play at least several times a year, and a significant part of them play weekly or more often.
Men make up the main audience, especially in the age group of 35-44 years old. They are interested in sports betting, online slots and card games.
Besides the desire to win money, players are attracted by the excitement, and the opportunity to make the process of watching sporting events more interesting.
The audience of punters is heterogeneous in terms of interest. Some players place bets without delving into sporting events, while others actively follow sporting events.
Gambling regulation
Gambling in the country:
Licensing
Local License:
UIS
About the population of the country
Official Language:
Serbian
Believers:
72 %
Second Religion:
Basic information about the country
Name of country:
Serbia
Code (2-digit):
RS
Continent:
Europe
Capital:
Belgrade
Area of the country:
88.361 square kilometers.
Phone Code:
381
Currency (currency code):
Serbian dinar (RSD)
Geographical features of the country
County (26): Belgrade, Borski, Braničevo, Braničevo, Zajecarski, West Bacsk, Zlatibor, Kolubarski, Kosovski, Mačvanski, Moravić, Nisava, Pirot, Podunajski, Pomoravski, Pcinjski, Rasinski, Raska, North Baniatski, North Baniatski, Sredne-Baniatski, Sremski, Toplichski, Šumadi, South Baniatski, South Baniatski, South Baniatski, Jablanjićski.
The modern territory of the country was partially or fully occupied by the following states: Roman Republic, Dardania, Roman Empire, Dacia, Byzantine Empire (Eastern Roman Empire), Kingdom of Ostgoths, Avar Kaganate, First Bulgarian Kingdom, Rashka, Second Bulgarian Kingdom, Ottoman Empire, Serbian Kingdom, Austria-Hungary, German Empire, Yugoslavia.
There are rivers running through the area: Danube, Tisza, Sava, Tamis, Drina, West Morava, South Morava, Ibar, Bega, Lim, Nisava, Morava, Timok, Bosut, Toplica, Pek, White Drin, Uvac, Rasina, Sitnica and others.
Mountains within the country: Mijur.
Discussions on country characteristics
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