Sweden

Europe

Gambling regulation

Gambling in the country:

Licensing

Local License:

Spelinspektionen

Online casinos:

Regulated

Online sports betting:

Regulated

Слоты по доли рынка

Данных по играм для данной страны не найдено

Affiliates receiving traffic

The list of affiliate programs that accept traffic from the country of Sweden can be viewed on a separate page at the link below.

About blocking and liability

Risk level

Medium

Legislation:

Regulated by the Gambling Act and the Marketing Code; affiliates are subject to marketing rules

The activity of the authorities:

Medium

Risk of harassment of non-residents:

Low

The risk in entering the country:

Low

Risk of extradition to the country:

Low

Precedents (against non-residents):

No/limited

Comment on the level of risk:

Sweden requires compliance with local marketing regulations; an open but controlled ecosystem. Promotion of unlicensed operators is risky, but harassment of non-residents is rare. Risk of extradition to the country is low, requests are rare.

Blask.com data - index and top brands

Blask data up to date as of 03.06.2025
blue - locally licensed brands
orange - international brands

Indicates the aggregate level of engagement and interest in all brands in a country. This indicator serves as a barometer for the iGaming industry and combines various indicators to give an overview of trends and changes in the market.

Sweden: top brands in the country

Top brands in the country according to the Blask.com service

ATG38.17%
Svenska Spel18.83%
Bet3654.08%
LeoVegas3.8%
Unibet2.21%

*BAP (Brand's Accumulated Power) - accumulated brand power, reflects the brand's share of consumer interest in the online gambling market. The relative presence of a brand in a country. The BAP graph is presented below:

Data for the section is provided by the analytical service Blask.com.. At the moment, the service's database contains information on more than 80+ countries and more than 2500 brands.

Gambling regulation

Gambling in the country:

Licensing

Local License:

Spelinspektionen

Online casinos:

Regulated

Online sports betting:

Regulated

About the population of the country

Numeracy:

9.9m people.

Official Language:

Swedish

HDI:

0,952

Cf. wages:

$2,720

Poverty rate:

0.9 %

Gini coefficient:

28.9 %

Believers:

19 %

Major Religion:

Christianity
(67.2 %)

Second Religion:

Atheism
(27 %)

About the internet in the country

Users:

91.3 %

Mobile Internet:

58.2 %

Landline Internet:

39.9 %

Cf. internet speed:

73.6 Mbps

The country's domain zone:

.SE

Basic information about the country

Name of country:

Sweden

Code (2-digit):

SE

Continent:

Europe

Country level:

Tier 1

Capital:

Stockholm

Area of the country:

449.964 square kilometers.

Phone Code:

46

Currency (currency code):

Swedish krona (SEK)

Geographical features of the country

Administrative division into regions

Len (21): Blekinge, Värmland, Västerbotten, Västernorrland, Västmanland, Västra-Götaland, Gotland, Dalarna, Övleborg, Jönköping, Kalmar, Krunuberg, Norrbotten, Södermanland, Skåne, Stockholm, Uppsala, Halland, Örebro, Östergötland.

Country Features

The present-day territory of the country was partially or fully occupied by the following states: Kalmar Union.

Sweden is washed by seas: Baltic Sea.

Sweden has access to lakes: Venern, Wettern, Melaren, Sturshön, Hjalmarren, Turnetresk, Siljan, Hurnavan, Bolmen, Sommen, Siidasiavri, Overuman.

There are rivers running through the area: Turneelven, Kalixelven, Klarelven, Ongermanelven, Umeelven, Luleelven, Yusnan, Indalselven, Shellefteelven, Piteelven, Jungan, Muonioelven, Etran, Yide-Elv, Dalelven, Nissan, Viskan, Mutalaström, Göta-Elv.

There are straits in the waters of the country: Kattegat, Skagerrak, Cedra-Kvarken, Öresund (Zund).

Sweden owns the islands: Gotland, Öland, Urust, Hisingen, Vermdø, Cjørn, Forø, Grasø, Härtsjön, Alnön, Ingarö, Justerø, Hemsjön, Mörkön, Homön, Hornjön, Gotska-Sandjön, Votø, Lidingö, Sandjön and others.

Mountains within the country: Kebnekaise.

Famous caves in the country: Coralgrottan, Lumelundagrotan.

Discussions on country characteristics

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