Ukraine

Europe

Gambling regulation

Gambling in the country:

Licensing

Local license:

PlayCity

Online casino:

Regulated

Online sports betting:

Regulated

Top payment systems

Top payment methods (January 2025):

  • Credit cards
  • Google/Apple pay
  • Skrill
  • Neteller
  • Crypto

Top slots

Top Games (January 2025):

  • Sweet Bonanza
  • Hell Hot 100
  • Gates of Olympus
  • Burning Chilli X
  • The Dog House

Read more about gambling regulation

On April 1, 2025, the provisions of a new law regulating the gambling industry came into force in Ukraine. The document prohibits advertising and sponsorship of gambling and strengthens control over operators.

A new state regulator of the gambling industry has been created in Ukraine - the PlayCity agency

Today (March 2025), the Cabinet of Ministers of Ukraine approved the creation of a new government body - the PlayCity Agency. It will become a key executive branch responsible for the implementation of state policy in the field of gambling and lotteries
What is known about the new regulator
- The Agency will report and coordinate through the Minister of Digital Transformation, who simultaneously serves as Deputy Prime Minister for Innovation, Education, Science and Technology
▁года Effective April 1, 2025, the authority to regulate the gambling market is entirely transferred to PlayCity, which will be under the Ministry of Digital Transformation
, The new agency will be based in the same location as KRAIL was previously located
т The agency will have a staff of 61 people
What will change
The powers of KRAIL (the previous regulator) were officially transferred to the Ministry of Digital Affairs on February 14. Since then, the Ministry of Digital Transformation has been responsible for the formation and implementation of policies in the gambling and lottery sector

PlayCity's funding for 2025 is provided within the existing budget previously allocated by KRAIL. According to deputies, the redistribution of funds will not require additional expenses

The creation of a new agency is another step in the transformation of regulation of the gambling market in Ukraine, where more and more powers are concentrated in the hands of the digital department

About blocking and responsibility

Risk level

Average

Legislation:

Ambiguous/requires verification

Authority activity:

Average

Risk of persecution of non-residents:

Low

Risk when entering the country:

Low

Risk of extradition to the country:

Low

Precedents (against non-residents):

No data

Comment on the level of risk:

Ukraine: Current assessment preliminary - local inspection recommended Work can be done with caution if there are no explicit prohibitions Risk of extradition to the country is low, requests are rare.

Partners receiving traffic

List of affiliate programs that receive traffic from the country of Ukraine. Additionally, you can use the filter for Brand Traffic and Commission Type. Affiliate programs are sorted by rating (from high to low).
Ukraine
Type of fees (RS, CPA, etc)
Brand traffic

Brands that accept players from the country

Ukraine
Types of games
Providers
Bonus types

Gambling in the country

  • CA for operators in Ukraine - audience aged 22-35 years, which is why marketing campaigns often use various relevant news feeds and memes.
  • Ukraine is a digitalized country with good Internet coverage even in small towns. The Ukrainian player is accustomed to the fact that any websites (including online casinos) open quickly.
  • The player can verify literally a couple of taps using the Diya or BankId application. Thanks to this procedure, the player does not need to take a bunch of photos with documents, and the verification itself takes up to 3 minutes in total.
  • Ukrainian players are also used to very fast transactions. Therefore, at the slightest delay, the player will certainly turn to the sapport.
  • In geo, crypto casinos are gaining significant popularity. Reasons: many people (especially in IT) work unofficially and earn income in crypto.
  • “White” market - extremely corrupt. Without “ people at the top of the”, it will be extremely difficult to obtain a license. On the other hand, offshore - has low profitability and a lot of problems with payments.

Ukraine is a market with complex regulation that developed strongly until February 2022, due to high level of digitalization, active marketing campaigns of different operators and convenient verification - more players came to online casinos The average check per player was not very high, however the figure has steadily increased from year to year.

  • Annual GGR market (before SVO): about 300 million USD;
  • Annual GGR market (currently): about 150-200 million USD;
  • CPA: 30-60 USD (RevShare model in size 15-20% is often used)
  • ARPU monthly (GGR /Active users): about 150-250 USD - for top products with a license. Offshore products of the second tier can count on 60-120 USD ARPU.
  • FD: 5-10 USD;
  • SD: ~10 USD;
  • Visit2Reg: 24%;
  • Reg2Dep: 18%.

About gambling and regulation

️ Major changes

м A controlled play format is being introduced with time and expense limits
ных Advertising of gambling on television and radio at night is prohibited (from 23:00 to 06:00)
х Advertising on media and platforms is allowed if their audience is over 21 years old
, Sponsorship is prohibited except sports

ты️ Additional prohibitions

ных Participation of military, volunteers and media personalities in advertising
ки Using military themes
тные Free no-bet bonuses
м Spam mailings and calls to contact databases without the consent of the recipient
ных Offering or compensating the costs of gambling
Accepting bets on credit

ль️ Controls and sanctions

гам Licenses are prohibited for companies with tax debts
жной All settlements are only in cash through banks
сы Instead of announced checks, authorities will anonymously test services like regular players and record possible violations on video

The law also applies to lotteries and introduces additional restrictions: companies whose owners or officials have connections with the Russian Federation or do not meet business reputation requirements will not be able to obtain a license

Articles about the country

11.11.2025 (17:52)

The Ukrainian anti-corruption portal Antikor filed a complaint against 1xBet, accusing the operator of large-scale withdrawals of funds abroad. Find out how the scheme worked and what consequences it has.

Gambling regulation

Gambling in the country:

Licensing

Local license:

PlayCity

Online casino:

Regulated

Online sports betting:

Regulated

About the population of the country

Number:

23.4m people.

Official language:

ukrainian

HDI:

0,734

Wed wages:

$387

Poverty rate:

70 %

Gini coefficient:

25.6 %

Believers:

73 %

Main religion:

Christianity
(83.8 %)

Second religion:

Atheism
(14.7 %)

About the Internet in the country

Users:

65.6 %

Mobile Internet:

62.6 %

Stationary Internet:

35.9 %

Wed. Internet speed:

15.6 Mbit/sec

Country domain zone:

.UA

Basic information about the country

Country name:

Ukraine

Code (2-digit):

UA

Continent:

Europe

Country level:

Tier 3

Capital:

Kyiv

Country area:

467,544 sq. km.

Telephone code:

380

Currency (currency code):

Hryvnia (UAH)

Geographical features of the country

Administrative division into regions

City with special status: Kyiv.
Area (22): Vinnitskaya, Volynskaya, Dnepropetrovsk, Zhytomyr, Transcarpathian, Zaporozhye, Ivano-Frankivsk, Kiev, Kirovograd, Lviv, Nikolaev, Odessa, Poltava, Rivne, Sumy, Ternopil, Kharkov, Kherson, Khmelnitsky, Cherkassy, Chernigov, Chernivtsi.

Country features

The modern territory of the country was partially or completely occupied by the states: Olvia, Bosporan Kingdom, Kingdom of Pontus (Pontus), Roman Empire, Dacia, Byzantine Empire (Eastern Roman Empire), Hun Empire, Avar Khaganate, Great Bulgaria, Khazar Khaganate, First Bulgarian Kingdom, Great Moravia, Old Russian State, Principality of Turov, Principality of Chernigov, Principality of Galicia, Principality of Pereyaslavl, Principality of Novgorod-Seversk, Principality of Kiev, Principality of Volyn, Vladimir Rus, Second Bulgarian Kingdom, Principality of Galicia-Volyn, Mongol Empire, Golden Horde (Ulus Dzhuchi), Grand Duchy of Lithuania, Ottoman Empire, Crimean Khanate, Russian Kingdom, Polish-Lithuanian Commonwealth, Russian Empire, German Empire, Union of Soviet Socialist Republic.

Ukraine is washed by the seas: Black Sea.

Ukraine has access to lakes: Yalpug, Cahul, Cugurluy, Shagany.

Rivers flow through the area: Danube, Dnieper, Dniester, Desna, Seversky Donets, Tisa, Prut, Southern Bug, Pripyat, Western Bug, Siret, Psel, Sozh, Ingulets, Vorskla, San, Teterev, Sula, Orel, Ros and others.

Ukraine owns the islands: Dzharylgach.

Mountains within the country: Hoverla, Brebeneskul.

Famous caves in the country: Optimistic, Lake, Cinderella, Mlinki.

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