Urgently optimize websites for AI chatbots!

That's what everyone says. But if you look at the statistics...

1. The average site receives only 0.1-0.2% of traffic from ChatGPT.

Ahrefs Research: 63% sites received conversions from AI chatbots at least once, but the share of real traffic averaged... 0.17%.

2. Search Engine Land says the same thing.

AI referrals are only 1% of traffic, and almost all of it comes from ChatGPT. But at the same time most of the links from ChatGPT have 0% CTR.

Actually, after those numbers, you could safely start running in circles and yelling «Karaul!»

Except for the fact that we work at iGaming.

First of all, I don't know if there will ever come a great moment when AI Overviews starts recommending «the best casinos» to someone in earnest. But I'm not saying it will.

Secondly, you need to take into account the behavior of players. They are constantly testing new casinos, are on the lookout for fresh bonuses. AI, which is based on the reputation of the brand, is likely to always offer all the well-known casino giants.

I could be wrong, of course. But, as they say, sue me (can be in the comments)

However, we write texts not only about iGaming and work not only with affiliate teams. Our other company - Contenteam - makes content for IT, fintech, digital brands. So we are actively thinking about how to jump into the new reality and help you with it 🙂 🙂