Facebook is a top source for sweepstakes!

How to work with vertical Sweepstakes, part 2. Source: chat room on Traffic Cardinal with Grigory Voevodin, Atlas team leader. Nikolay Diveroli became the host.

⭐️ What source to start in sweepstakes?

• Why not with Google - Google is harder to launch with because of the technical component: for example, it's nowhere near as easy to customize the pixel there as it is on Facebook.
• Why not with TikTok - Accounts don't live long here. TikTok needs its own account farm.

By the way. With TikTok, they pour mostly ecom - the subvertical of swipes. Ecom is not branded products; ecom implies Shopify-style lendings.

Facebook is a top source for a startup - Atlas Timlid advises going into swipes from Facebook. This is the easiest source to «feel» the vertical. Agency accounts can easily append swipestakes.

⭐️ Which GEO should I choose to start with?

• Under the SOI model, Atlas started operating in four tier-1 GEOs: AU, US, UK, CA. At the same time, Australia at the time of launch was a GEO that no one was pouring into - hence simple.
• Then Atlas discovered tier-3 GEOs - and they went well too. They were GEO BR, CL, MX. The team got cheap traffic and ROIs much higher than on tier-1. ROIs were somewhere under 100%, 110%.