Geo-analysis of InOut Games' crash game Chicken Road (2024): key markets and growth drivers

Principle of operation

The player's task is to guide the hen through successive levels with fiery obstacles to the goal - the golden egg.

For each successfully passed stage the coefficient of the initial bet increases. The player can take the winnings at any time, provided that the chicken was not destroyed by fire.

The game offers four difficulty levels, each of which affects the number of steps the character can take, the size of the multipliers and the risk:

• Easy: 24 steps, multipliers from x1,02
• Normal: 22 steps, multipliers from x1,11
• Hard: 20 stages, multipliers from x1,22
• Hardcore: 15 stages, multipliers from x1.63

Characteristics

Theme: casual arcade with the main character - chicken
RTP 98%
Additional - betting history

Chisken Road geography based on Ahrefs data:

Average monthly search volume for the most relevant keys over the last year:

1. India - 290,000
2. Pakistan - 28,400
3. Italy - 19,800
4. Great Britain - 15,300
5. Bangladesh - 12,240

Causes of Crash Game Leadership in India and Pakistan:

• the interface is clear and accessible to players with low literacy levels
• Easy loading and operation on weak devices
• popularity in TikTok and on similar local services (Chingari, SnackVideo), where short clips from Chicken Road become memes
• high demand for stories of «little man's victory» (similar to Bollywood and Lollywood stories), which indirectly translates to the crash game
• The humor in the product is based on hyperbolized dramatization typical of local TV series. This contributes to increased player engagement
• Some degree of brutality in gameplay is perceived as a way of coping with stress. With high population densities and social tensions in jurisdictions, this becomes a form of détente

Insight: Chicken Road appeals to audiences in India and Pakistan due to its distinctive humorous presentation, simplicity and financial inclusiveness.