SmartSoft Gaming's JetX Crash Game (2018) geo-analysis: key markets and growth drivers

Principle of operation

The player's task is to leave the airplane/jet (to fix the winnings by the current multiplier) before the crash (end of the round).

The longer an airplane flies, the higher the odds and the more likely it is to crash.

The game features a double bet for each round.

Characteristics

Subject: aviation
RTP 96.2% - 98.9%
Maximum winnings: x25,000

Automation - automatic betting and auto-withdrawal of funds when a certain multiplier is reached
Optional - sound settings, results panel of the gambler's last rounds and bets of other players

JetX geography based on Ahrefs data:

Average monthly search volume for the most relevant keys over the last year:

1. Kenya - 12,360
2. Brazil - 9,190
3. France - 7,220
4. Pakistan - 1,580

Causes of Crash Game Leadership in Kenya and Brazil:

• visual recognizability (air transport theme = universal symbol of progress) and simplicity of mechanics
• analogy of the crash game to soccer, the predominant sport in Kenya and Brazil: up = match dynamics, down = goal in the last minutes
• In Kenya, about 40% of the population continues to live below the poverty line, making the gambling industry, especially the crash game format, an attractive way to make a quick buck.
• in Brazil, despite economic growth, the unemployment rate is 7%. This stimulates citizens' interest in gambling as an alternative source of income

Insight: JetX acts as cultural camouflage - the soccer analogy and aesthetics of flying machines pique players' interest through familiar symbols of progress and themes

• Soccer turns the game into a familiar scenario
• Airline format is perceived as an advanced type of online entertainment