GEO / AEO promotion

GEO - neural network generates a response based on several sites and combines them into one response. It can be located both in search engines and within the neural network.
Example

AEO - optimizing for neural networks and assistants that generate answers using one or more sources, including website pages.
Example

The goal of AEO and GEO is not just traffic, but presence in the context of voice, visual and AI search, where links may not exist but brand mentions are critical.

For example, a user asks the neural network «send me a list of places in St. Petersburg that I should visit if I like tom yam». And you can optimize your restaurant for these requests, so that the neural network gives your restaurant as a good option to try tom yam.

You can build media and content reputation so that the neural network starts including your restaurant in such recommendations.

I see the emergence of video posts/articles and even the formation of services under «GEO promotion».

The offers are starting to come in. And the demand?

If seoshka was born on the manipulation of the output, the same overspam allowed to put any site in the top, I immediately began to see cases, comments, as people tried to do the same thing with neural networks: to promote brands, sites or even spin PF (write your brand from different devices) - the result is about zero.

Of course, as in SEO there will be a number of companies who will take clients for promotion and promise golden mountains, you just pay. But if in SEO there are still levers that can put a site in the top, then at the moment, on the part of neural networks, I do not see such levers.

At this point, all I see in other posts/articles is. opinions How it works and listing points on what attributes you can fall into the AI answers. SEOs can get results in SEO without big budgets, links, reviews and brands. But in AEO, for example, that doesn't work - you need signals here, which you can't get without the same media. And you can't make up those signals either.

So taking an unknown brand and trying to squeeze something out by a bold, specific key - no, it doesn't work that way. If you don't have a brand, media exposure, publications, reviews, links, and a dozen other factors, the chances of getting into the AI's answers are minimal or simply nil.

Optimization for AI is one more item of work on the complex work with the company's brand, rather than an independent service. In a way, getting into AI answers is a side effect of media, expertise and reputation.
Results are tied to the brand. Without a brand, it's hard to get results at all.