Goldman's Nails. Part 4.

Working with GSCs and Intents (Information Intents).

Search Intent (search intent) is the user's intent behind the query. That is, why the user enters a query into a search or LLM.

If SEO specialist to ask - say with what types of intents you are familiar with, the opinions will be divided.

A beginner will cheerfully report about navigational, transactional, informational intents. This is how he was taught, and indeed, these are the basic intents described in the of Broder's 2002 classification.

A venerable SEO-schnik will think about it and start curling his fingers. And on both hands. For he will remember and commercial intents and qualifying and comparative and implicit intents (which are hidden in the keys without precise markers) and what the hell else will remember. For he relies not only on extensions of Broder's classifications, but also on his own practical experience.

Who knows how to work with intents - he knows how to drive powerful, relevant, highly convertible traffic for any site, any niche, market, type of visitors. This is the foundation of SEO promotion.

We'll start at the beginning and break down all the types of intents and I'll briefly go over scenarios of what to do with them (in general).

So, uh, «Informational Intents.

The information intent of the request - the user is looking to learn something (without a clear intention to buy). They account for 80% searches, attracting traffic at the top of the funnel, but with low conversion rates (1-5%). Focus on E-E-A-T for ranking.

To find out with what information intents visitors come to our site - we go to GSC (Performance > Queries > Custom regex).

It is important to clarify that for Russian the patterns should take into account morphology (word forms), and for English - modal verbs.

So, uh, English pattern with a focus on interrogative and auxiliary words:

(?i)b(how|what|why|when|where|who||is|are|can|does|do|did|will|would|should|could|may|might|must)b.

Examples: «what is intent», «how to bake bread».

Expanded version:

(?i)b(how to|guide|tutorial|step by step|tips|tricks|ways to|best way to|learn|help|explain|understand|instruction|methods|examples|meaning of|definition|what is|why does|when should|where can|who invented|facts about|history of|causes of|effects of|symptoms of|treatment for|pros and cons of|benefits of|disadvantages of|reasons for|types of|list of|overview of|introduction to|basics of|advanced guides to)b

Russian c with verbs:

(?i)b(as|что|pochemu|когда|de|de|кто|есть|bull||determined|possibly|dollar||mojet|| is|determined|delta|b

Examples: «what is inten», «how to bake bread».

Prompts for processing are as follows:

Baseline for classification:

«Classify these queries [list from GSC] into information intent subtypes: ‘explanation’ (facts/definitions), ‘instruction’ (how-to/guides), ‘research’ (causes/effects/history); for each, propose 2 content ideas and a competition score (low/medium/high).»

For data processing:

«Clean and group queries [stick csv upload] by topic, remove duplicates, calculate average CTR for informational; derive top 10 by impressions.»

Expanded with analysis:

«Analyze [list] queries for informational intent, categorize by subtype, consider seasonality (e.g. ‘summer 2025’); suggest keywords for expansion and A/B test headlines.»

Can be used for:

• ✅Creating content for blogs: Patterns reveal «how to SEO» for guides.
• ✅ SERP analysis: Filter queries, check top pages.
• ✅Clustering keys: Group by topic for hubs.
• ✅Optimize on-page: Add markers in H1/H2.
• ✅Lead generation on commercial websites: Attract traffic with guides, convert CTAs.
• ✅Monetization of infosites: Ads/affiliate in articles.
• ✅Local SEO: For «where is [place]».
• ✅A/B-testing: Test headings for patterns.
• ✅Seasonal content
• ✅B2B strategies: Guides for «what is [tech].».
• ✅ Educational Platforms: Fuck educational courses under «learn [topic]».
• ✅Social integrations: Content to share.