iGaming and Cybersports. Examples of collaborations

Over the past 20 years, cybersports has become a huge industry with a wide range of age groups attracted to it.

Major iGaming projects are also involved in cybersport and regularly you can read news about a famous brand becoming a sponsor of a team, lighting studio or tournament.

The purpose of this story is simple: to increase brand awareness among a young audience (cybersport is especially popular among teenagers aged 12-18, who follow the events in their favorite games) and an older audience: 28-35 years old. This segment caught the computer clubs where cybersport, in fact, originated and has not lost its love for games).

In this post, we'll talk about some of the collaborations iGaming brands have had with cybersports teams and organizations.

1. GG.BET & Na'vi.

GG.BET is main partner Ukrainian organization Na'vi. The brand logo is located on the team's uniform in the very center. Also, on the main page of the official website you can find the corresponding icon.

The partnership was concluded back in 2017. And in 2019 - GG.BET became the title sponsor.

In addition to Na'Vi, the project is a sponsor of the Ukrainian lighting studio Maincast. The logo regularly appears on broadcasts and commentators regularly mention this information.

As a reminder, we recently published Ukraine rating, within which the operator's dominant position in the market is clearly visible. However, it is worth noting that the reason for such popularity is not only and not so much collaborations with the cybersports niche, but with the sports niche. For example: GG.BET was sponsor of Usik vs. Dubois.

2. BetBoom team

BetBoom is a Russian company that was founded in 2011.

In 2022, BetBoom established their eSports vertical and signed lineups for the most famous disciplines: Dota 2, CS 2.

At the moment, the team has some of the biggest names in Dota 2 and the team is regularly featured in major tournaments.

There are also media personalities in the CS lineup, but the team's successes are modest.

Also, under the auspices of BetBoom are held tournaments «BetBoom Dacha», which bring together top teams.

3. BetBoom & Team Spirit

In 2024, BetBoom signed a contract with another cybersports organization, Team Spirit, and the respective logo now takes center stage on the uniforms.

Team Spirit is one of the strongest organizations not only in the CIS, but all over the world. CS and Dota teams regularly win the biggest tournaments.

That said, Donk, who was in the lineup for CS. recognized the best player in the world in 2024. This is considered a very prestigious achievement in cybersports.

Recently, there was a documentary about Team Spirit the movie, which has racked up over 2 million views in five days. During the movie, the BetBoom logo is often seen on the players' uniforms.

In addition, the successes of Team Spirit were covered on television, and the team was invited to the show «Evening Urgant».

4. Bc-game team

Bc-game organized their team in 2024. Since then, the team has been actively developing and taking part in various CS tournaments with moderate success.

Bc-game attracts big names in the world of cybersports to create hype around their project. Thus, in 2025, S1mple, a Ukrainian player who has been repeatedly recognized as the best in the world and still creates a lot of buzz around his name, joined the lineup.

At the same time, according to various sources, the player will receive 100 thousand USD monthly as a salary, while the transfer cost 500 thousand USD.

5. Stake & Team Vitality

In 2025, Stake concluded a multi-year partnership with one of the strongest CS teams - Team Vitality. According to various estimates, the deal is valued in the tens of millions, but there is no exact figure in open sources.

This deal is notable because Team Vitality includes some very notable players among English-speaking eSports fans, including Zywoo, who was recognized as the best player in the world in 2019, 2020, and 2023.