You ignore YouTube, you lose traffic.
Because 84% American adults use YouTube, and 48% of them log in daily.
For comparison, FB - 71% visits, Insta - 50%, TikTok - 37%.
People between the ages of 18-29 are the most active users:
- YouTube - 95%
- Instagram - 80%
- TikTok - 63%.
Of interest: women interact more often with FB, Inst and TikTok, men - with X and Reddit. At the same time, women remain the active and dominant audience of social networks.
That's about how important visual content is in SEO.
DICE.expert:
The data underscores the importance of YouTube as a channel for driving traffic, especially among youth audiences, which should prompt marketers to rethink their content marketing strategies.