AI eats up traffic - what to do about it?

It appeared new statistics for the Wiki, and the numbers are disappointing:

• 90 millions lost visits;
• 50% - search queries show AI reviews;
• 35% - that's how many Google hits are down;
• 5% - general decline in attendance.

At the same time, there are 162% more bots, and ChatGPT has 162% more referrals. 3,5 times.

The problem is that AI gives ready-made answers in search results, and people don't have to navigate to websites.

Bottom line: the value of evergreen content is going down. But it's something you can work with.

• Invest in additional content
  Add analytics, statistics, personal opinions and case studies to your materials to dilute the general informative text.
• Reduce the proportion of evergreen materials
  Change the ratio from the usual 80/20 to 50/50 or 70/30, where the big number is evergreen articles.
• Leave evergreen content only where it's needed
  Mostly for navigation, basic understanding of a topic, or building topic authority.

The idea is not to remove it completely, but to combine it together with content more valuable to the users and AI.