How to find customers

My experience, examples and tips on how to get or how to increase the number of clients

What I tried

What doesn't work

What works and how I get clients

Tested it, it does NOT work:

- Lead generation
- Neurocommenting
- Advertising (promo pages, vc.ru)
- Mentions of orders on the Internet
- Commenting on social networks
- Tenchat, VK.
- Online Skillbox-type training
- Courses/advertising with a «sea of clients»
- Sales scripts
- Weak product («shit product»)
- Empty Landing
- Scripts to the site (collecting data from cookies)
- Barters/services to strangers
- Head-to-toe sales
- Offers from the top 70 sites

It's working:

- Participation in offline/online events, conferences, mitaps, networking
- Portfolio website (works as a proof of expertise + blog)
— hh.ru (rare effectiveness, but there are cases)
- Taps (cold/hot)
- Profi ru, YouDo, Avito, freelance exchanges (with the right approach and speed of response)
- Telegram channel (loyal converts, long warm-up time)
- YouTube (videos for clients, not coworkers)
- Articles/Publications (vc.ru, habr, zen)
- Barters and partnerships (with nuances on checks and load)
- Yandex Direct
- Telegram EDS (targeting, competent channel packaging)
- Telegram seeding (with an understanding of the long transaction cycle)
- Sales funnels (useful content, checklists, ToRs)
- Own services/tools (as an indicator of expertise)
- Case studies (on trusted sites, on client's niches)

Tips:

- Narrow the niche (specialize for a specific market)
- Expand the range of services (SEO + related tasks)
- Prepared cases and testimonials at the ready
- Work on personal qualities (confidence, honesty, negotiating skills)
- Demonstrate expertise (publications, projects)
- Make flexible CPs and pricing options
- Quick response to requests
- Flexibility and willingness to adjust to the client's needs
- Minimal template questions, maximum initiative
- Ability to turn down a problematic client
- Regular calls and search for points of growth
- Clearly working with client's expectations and budgets

The full guide is. https://xmind.ai/v5bJrGb8

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