If your only KPI score is clicks, you're already behind.

«In the last quarter alone, I spoke with over 50 business owners who wanted to start marketing on Reddit.

Most of them have heard that threads on Reddit are ranked on Google. But when we went into detail, almost all of them focused on just two issues:

• How much traffic will we get per month?
• How many links will they put on us?

Clicks and links are good metrics, but they don't give the full picture, especially when it comes to Reddit and the zero-click economy in the near future in Google.

The real question should be:

How do I build a brand that people really know, trust, and talk about?

You can use Reddit, YouTube or any other channel that suits your industry.

But the future belongs to brands that invest in recognition, credibility and trust, not just clicks and links»

-

I gave you a little thoughts from the parallel universe, otherwise these mono-brands and drops blur your gaze where everything is heading.

Original Alex Savvy (alexsavy.com)