How to build a working PWA service and grow a team in Facebook's volatile traffic: the essentials from the podcast with Maxim Budarin

Maxim Budarin describes the evolution of PWA Partners and the key elements that allowed the service to take a leading position in the market. The start of the project is related to the automation of routine processes and the realization that arbitration needs tools that save time and give predictable results. The first PWA solutions were created manually and were imperfect, but the lack of analogs allowed us to quickly test hypotheses and build our own architecture.

He cites technological depth as the main difference between PWA Partners. The service is not «just another PWA», but works as a set of mechanisms affecting traffic delivery and conversion. Budarin emphasizes that two outwardly identical PWA pages can produce fundamentally different results due to differences in kernel settings. In split tests, the team regularly observes deposit growth of up to 20-25% when using their own prelands: they enhance the warm-up stage and adjust correctly to the algorithms of the sources.

The team is focused on maintaining stable conversions and technical updates. New features include Telegram notifications for account events, advanced push mechanic settings, and flexible pixel handling. A separate focus is scaling the preland catalog, which is being tested at high volumes. Budarin emphasizes the principle: the service offers only those solutions that have proven effective in real campaigns.

Much attention is paid to the issue of trust. PWA services work with team data and traffic, so Maxim strictly excludes any practice of using web information. He considers reputation to be his main asset. There is a closed model within the service: no geo, volumes or additional data is disclosed. The team does not participate in bainging, so that there is no conflict of interest.

A separate block of the podcast is devoted to team building. Budarin talks about the need to select people who see a development perspective, rather than «sitting back». The key task of a manager is to invest time in employees, explain the logic of processes, and create a sense of growth. He considers money to be only a part of motivation: if a specialist is developing, he will not leave just because of a small promotion in another company. Staff turnover is minimal precisely because of the strong emotional background and constant work with skills. Communication training, modeling conflict situations and practicing dialogues with the web are used.

Maxim emphasizes the importance of social connections in arbitration. Conferences remain the main tool for development: face-to-face communication gives access to insights that cannot be obtained from open sources. He recommends that newcomers go to conferences to meet as many people as possible. According to him, strong teams are formed through word of mouth and mutual exchange of experience.

Speaking about the future of Facebook traffic, Budarin notes its high dependence on the site's decisions. PWA remains a top tool, but the market is unstable and can change at any moment. At the same time, he is sure that as long as algorithms allow to work, it is necessary to use this period as actively as possible. He considers the technological limitations of iOS to be of secondary importance: a full-fledged installation of PWA on the iPhone is impossible, and it is pointless to invest resources in this area until a real solution appears on the market.

Budarin concludes the conversation by emphasizing that arbitrage remains an industry that can be entered from scratch and grow to large volumes with the right strategy. The main recommendations are to study the matrix, make correct split tests, develop communications and constantly look for optimization points. He insists that the market is still young and the opportunities for new players are still significant.