How to work with vertical Sweepstakes. part 3.

⭐️ Pouring on the app or preloading?

We are pouring on prreland, but we had a case study of testing through prilka.

We did a counter for coupons for Shein, for Zara, for something else. But that case study was not successful because the flow and the funnel got longer. The conversion rate was much lower.

In swipes, the user journey is quite short. Users often buy or leave contact information on emotion.

The upside of PVAs or prilok is just pooches, push bases and the whole thing. I think that's one of the advantages of why it's worth a sweat for sure.

⭐️ What to do with infinitely long forms to fill out?

A serious problem is the long forms to fill out. You don't want them to look like a canvas, as it's discouraging.

There are very interesting variants where the form is not dumped at once in one cloth, but given in stages, first two fields at a time, then two more, etc. It is ideal to study examples of brands, how they implement this.

The goal is to reduce the cognitive load on the user so that the user-flow is as simple and seamless as possible. That is, not to give the form in huge blocks at once, but to shorten these blocks and make them easier.

We validate the data on our side, so we have everything done nicely. We give hints on how to enter email, phone number, etc.

⭐️ Predictions on Credit Card Submits

There is an opinion that the CC-Submit direction is dying, as it is hard to find advertisers who will give stable payments. However, sweepstakes are buried every year.

I'll put it this way: you can work, advertisers are there.

Yes, it's more complicated with paywalls, but in general you can find everything.

Georgi reiterated the importance of seasonality in the sweepstakes vertical: in summer there is always always a slump because people go on vacation - they don't have time for silly things.

«And so in general I think the vertical is working, it is developing, what SOI, what Credit Card Submit. I see more and more announcements in spike, more and more teams,» says Georgy.