The brand site has fallen out.

Good day, the site (brand) was in the top for a month and a half on several keys. Literally 3 weeks ago it slipped to 30+ position on brand casino.
Links were purchased every month. What valid attempts can be made to return the site to the top?
(Maybe change meta tags or texts, or remove text entirely, or move the site to a new domain?)

Without geo, it's hard to account for nuances. It is possible that something has changed in your geo output.

If the distraction is general, however:

It's a typical situation.
The reason is almost never «meta tags» or «remove text» - we all know why you brought that up, but it was a bug rather than a feature. And now this bug has been fixed, forget about it.

Now it's more often about the patterns that Google sees through the site.

Here's what's worth checking out step-by-step:

• 1 Intent and SERPs
  Check out the rendition for your query brand casino.
  If the top is now aggregators, Reddit, Quora, YouTube, or «official site,» it means Google has changed the intent - and simply doesn't want to see sites like yours for that query.

  A solution that might help: make a new page «How to register / deposit / withdraw money in brand» - and bring it up.

• 2 Signals of trust
  Google doesn't believe in SEO texts anymore. It's important for brands to make the page look like part of an ecosystem, not a satellite.

  Check it out:
  ▫️есть whether the update date and the «Recent Changes» block;
  ▫️есть whether real reviews (even if AI-written);
  Is ▫️есть going to Telegram, YouTube, Reddit, where they discuss this brand.

  Add 2-3 of these signals, positions can come back within a couple weeks.

• 3 User Behavior
  The site may have sagged due to a drop in CTR or dwell time.
  Check in the GSC: whether the CTR for the branded query has decreased.
  If so - rewrite the Title to fit the click:
  was → Brand casino: review and bonuses 2025
  make → How to withdraw money from Brand in 2025: an honest review without legends.
  This gives +20-30% CTR and sometimes returns positions without other interventions.
• 4 References
  «Bought every month» doesn't mean they're alive.
  Chances are, some of it is already in noindex or has been taken down.
  Do an audit:
  ▫️уберите is frankly garbage,
  ▫️добавьте 3-5 links from forums / local media / wiki on GEO,
  ▫️и 1 themed “honest” link (e.g. guest post on a Latin or Polish blog).

  Google likes to see link profile updates, not just link building.

• 5 Don't move
  Moving is a last resort. If the site is not under a filter (check impressions and clicks - if they are not zeroed out, then they are not), the move will only zero out trust.
  Change the domain use only if the site flew out of the index or fell under sanctions.
• 6 And yes - don't touch the text abruptly
  «Delete text» is a bad idea. Google might think you've closed the topic.
  Better:
  ▫️обновите first 3 paragraphs;
  ▫️добавьте fresh screens/prices/limits;
  ▫️оставьте signal «recently updated».