Case: how we pulled a casino project to the top in 60 days without content, without links and... without a website

GEO: Colombia

Subject matter: casino + fast withdrawals

Budget: $900

Deadline: 2 months

Mechanics: «reverse SEO» - ranking before a site appears through a grid of proxy pages

Purpose
Test the hypothesis: Is it possible to build ranking even before the site itself appears in the index.
To then just «switch» the basis - and take away all the trust that has been accumulated.
It sounds like a trick, but it's not a trick.
It's - an old technique from performance marketing., customized for SEO.

⚙️ What did

1. At first, they didn't create a website, but an information trail
   We did 37 small pages on different sites:
   - Google Sites
   - Notion
   - Carrd
   - Medium (latam segments)
   - couple of local forums
   - 4 Telegram bots-aggregators
   Each page responded to micro-queries.

   It looked like a network of mini-guides, not directly connected, but united by a common theme.
   Important: no real domains yet.

2. Created a rhythm of movement
   Every 48 hours, 6-10 pages were updated:
   - changed one block of text
   - FAQ was added
   - date stamped
   - updated bank statistics
   This gave Google the illusion of a growing info-field around the topic.
3. We've started micro-traffic
   Not for conversions - for patterns.
   Through Telegram feeds and small lat groups, we drove 50-70 clicks/day to different proxy pages.
   Not bots, not recruiting - live people, but without a specific task.
   Google saw:
   - interest in the topic,
   - a grid of independent sources,
   - regular updates,
   - stable visits.
   This is how a «trust profile» is formed.
4. Only then did the actual site come up
   .co, fresh.
   Pages - 9 in all.
   Content is minimal.
   No links, no branding, no behavior.
   The site is a «blank slate.».

And we did the most important thing:
spoofed all the proxy links to our domain. It was at this point that all the prepared «ground» collapsed into a single object.

Results in 60 days
- 14,200 organics/month (GSC)
- 18 keys in the top 10
- 7 keys in top 3 (including commercial)
- CTR - 21 %
- Smartlink revenue - $3 100 / month
- Budget - $900
- Links - 0
- Content - 9 pages

And the best part: the site got its first positions even before a third of the pages had been indexed. It «stood up» on the trust of the infrastructure created around it.

Why it worked
Google no longer trusts the site as an object.
It trusts the ecosystem in which the object exists.
We made the ecosystem before the site came up.
And the site simply became the center of gravity - at a point where trust had already been built up.

This is the reverse logic to classic SEO:
first build the site → then try to create a network of signals around it.
We did the opposite - and there were so many signals that the site immediately gained «relevant player on the market» status.
Because Google doesn't react to text, but to the behavior map around a topic.

Conclusion
You can enter competitive niches not with a «site» but with a footprint from the site.
Don't spend months building weight, but create weight in advance - with movement, noise, updates and pinpoint microsources.

And the site becomes just a container into which you gather the trust that already exists in the search environment.

This is one of those approaches that doesn't scale with a button - but works great with your hands.