Linkbuilding
19.08.2025 (15:36)
13.10.2025
SEO and promotion
Linkbuilding - the process of building up the link mass of your website. Linkbuilding is translated from the English language as link, building.
This is an important process for promoting websites on Google (the search engine loves it when a website has quality links).
First of all, I recommend analyzing your competitors, look at the top 5 sites for your target query and see where, what, how many sites link to your competitors. Special services will help you with this, for example:
In analyzing the link mass of competitors you can identify the main strategies of linking. Someone uses buying links, someone uses pies (hacked sites), somewhere underlining drops, and maybe someone negotiates the placement of useful materials with a link to themselves (yes, yes, this also happens)
There are tons of ways, there are both free and paid methods of getting links. The main ones are:
The ideal strategy for linking to pages on your site is. multilevel links. The point is to put a number of quality links on the target promoted page of the site (for example, from thematic articles), and then on them to place second-level links, and on the second-level links to place third-level links. It turns out to be a kind of tree, when large branches come from the trunk, from them smaller branches, etc.
It is important to build the first level of links qualitatively (quality site, quality thematic content). The quality of the second and subsequent levels can be very unimportant.
It's worth considering the following:
Well, and it happens that you can do without multi-level link building, non-ideal strategy can also be used. Just do not forget to adhere to the variety of anchors, or you will quickly catch the ban search engine. Well, and try to avoid sharp jumps in the reference mass, or you will quickly spalitsya and get the exact opposite effect from the expected.
There is no point in going into the process of buying links through exchanges, I will just point out some of them:
Private Blog Network - a network of satellites that are created for the purpose of promoting a website/sites. The process of creation is long and costly. But taking into account the cost of links in the foreign market - often PBN network pays off. Moreover, you can always rent out a few places to other SEOs.
Where can I order? PBN ads can often be found in themed telegram channels, here are some of them:
Crowd-links are links from forums and blogs. In forums they are placed in thread posts, and in blogs in comments under articles. You can get them in two ways: either order them from third-party performers (for example, on the kwork.ru), or find sites on your own, register accounts, warm up, put the right links in the form you want.
Let's talk about the second option, namely how to find sites and how to properly place links so that they «live» for a long time.
Work algorithm it's gonna be something like this:
To do this, you need to search for queries of the type:
What's worth paying attention to:
Forum linking options:
There are many loans that allow you to register with them and in your profile specify various data about yourself, including a link to your «personal blog/site». This is the field we need in our profile. In addition to the link to the site - I recommend to specify a description (if possible), suitable for your site, with the entry of keywords.
Here's a list of sites where you can make profile links (DR by Ahrefs is in parentheses):
The list of links includes both sites that add the attribute and Dofollow to external links and Nofollow. I recommend using both. It is proven that Nofollow links are also indexed and give visibility to your project.
You can look for vacated domains or vacated with link mass that would then stick them on the promoted site, or restore and from them to put a link to your project.
Freed - registration has expired and the domain can be purchased at standard prices from almost any registrar.
Released - registration is about to expire and the domain will either be hijacked by someone or, otherwise, released and available for registration by anyone. Depends on the parameters of the domain. «Tasty» domains rarely go into free registration.
Before registering / buying a domain does not hurt to check what the domain was in the hands of previous owners:
Bought a domain with a history and want to restore it instead of relabeling it? I use a paid (cheap) solution: https://archivarix.com/
Or, you can install a clean WordPress on the purchased domain and put in it by hand all the necessary articles from the copy in the web archive (just need to also repeat the URLs of pages that would be the same as the previous site on the restored domain).
Journalists (we're talking about the bourgeoisie) often need expert commentary on various topics. This allows you to get eternal links from quality resources (do you want the Times or Forbes?).
https://www.connectively.us/ - service of interaction between experts and journalists.
More services for working with journalists:
Another interesting option is to get links from educational English-language websites of colleges and universities. The education system in English-speaking countries has an interesting feature that you can use - competitions with monetary scholarships for students (for example, for writing articles on certain topics).
How does it happen The process of obtaining these references:
Find scholarships on edu sites can be found by the following queries on Google:
Or, for example, a search for small towns in the United States:
We make a box like this: scholarship@site.com (to lend credibility to the fact that you are writing on behalf of the site)
Subject line: Scholarship for [college or university name] students
Letter: Hello [college or university name] Team, I noticed that you provide a list of private scholarships for students. [The name of your site] is offering an annual scholarship. This scholarship requires an essay submission, and the winning applicant will receive $750 dollars towards their costs of education. All of the application details are available on our website at [your Scholarship page address].
Please let me know if you have any questions about the scholarship. If it's not you who directly manages scholarships, can you forward me to the right person, please? I'd greatly appreciate that.
Regards, [Your name]
As an option, you can get links from wikipedia. Yes, they will be in nofollow (do not transfer weight to the pages of your site), but the very fact of having a link from the wiki - a very good signal for Google. There are several options, how to get a link from wikipedia, For more details, see the article at the link. In brief:
Free services to accelerate the indexation of links placed or purchased. Through tests, we can say that the speed of indexing links in each service is about the same. If you need this functionality, here, you can run acceleration through all of them at once:
I get a lot of questions on the topic of linkbuilding. I will answer them in this section, as well as in my Telegram channel.
Let's put it this way: not everything is based on them and not everywhere. Again, raising the topic of competitiveness - if in the top are sitting fat competitors (on the link), then to surpass them quickly without using pies - quite a difficult task. In general, pies - these are hacked sites, which put links to gray, black niches. You yourself can contact the owner of this site and discuss placement with him, but - it's long, it's expensive, they can refuse placement. And you can choose the way easier, cheaper, faster - order placement - in the pies. This is, of course, immoral, humanly wrong, but when it comes to tens, hundreds of thousands of dollars of profit - few people think about the correctness of things.
Answering the question: pies have been and will continue to be used in different niches. Yes, they allow you to quickly get a good boost for the site. If you look at the linking of top gambling sites - it is very rare to find someone there without using pies.
Is there an alternative? - A similar effect is achieved by gluing drops or restoring them with a link to your projects. But financially this method is more expensive and takes longer.
And about myself.: I don't use pies. I prefer not to aim at the top for fat queries, but to cover the number and greater variety of key queries, which in turn also brings normal traffic. Yes, I may not reach the top 3 for a fat key, but I can cover less frequent queries with one site and pull them up to the desired top without using pies.
So I use drops.
If you make a really good grid (correctly, so as not to burn in front of search engines), it can be transferred to another domain without problems. It's like with pies - on a hacked trusted site appear links to the casino site, after a while the casino site banned, but the pie on it all the same (from the point of view of Google), because the link is not known who put, the owner of the site or some user, whether the donor site was part of the grid banned site or an independent project. In this case, you can only get a deterioration of the indicators of the page from which the link is, and that is not because of the ban site-casino, but more for advertising casino.
The same with grids - search engines do not know that it is a grid for a particular site, and if the link will change to another - it is a natural process and there is nothing suspicious about it.
But, if your grid got spoiled - used the same IP, same server, same google console account and the like, one site can pull the others.
My opinion is that PUB nets are a pain in the ass and not worth it. Usually grids are expensive and require constant involvement in their maintenance, payment, expansion, checking. You need to cover the cost of servers, IPs and domains, so many sell links to other webmasters for a year (rent). It's easier to look for dropships than to make a grid for your own projects.
p.s: Don't do mesh if you don't have experience, better to order placement from other mesh owners.
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