Mixing slots + crashes: experience of affiliate teams

The topic of crash traffic was raised on the Arbitration Microphone podcast. Host - Andrey, Head of Buying LeadGenerals and co-owner LeadGenerals; guest - Ilya, Head of Sales ZM apps.

⚡️ What to do if the product is not ready to accept crashes?

1. A number of advertisers are willing to accept crash traffic at a 70/30 ratio:
2. 70% - slot approaches, 30% - crashes
3. Those very 30%s will make the overall picture a plus. Naturally, the mix of approaches is discussed with the product in advance.
4. You can spike traffic in the following way. Let's say there is a capa of 30 FTD. Let 20 FTD of them be spilled by a bayer with slot approaches, and 10 FTD can be given to another bayer for crash approaches.
5. By attracting traffic by slotting approaches, you will come out either zero or minus. What will help you get into the plus side:

• mix with crash approaches in the aforementioned ratio;
• a follow-up bet bump. It will allow to cast slots in plus.

⚡️ Differences between crash and slot traffic

1. Crash traffic dies after three months. Slot traffic can play for years.
2. However, slot approaches are costly for teams. It is often possible to pour in a plus only after a bump bet. What to do before that? Agree on a 70/30 scheme.

How to drive traffic to iGaming to make the advertiser happy: a podcast about gambling arbitrage