Mixing slots + crashes: experience of affiliate teams
The topic of crash traffic was raised on the Arbitration Microphone podcast. Host - Andrey, Head of Buying LeadGenerals and co-owner LeadGenerals; guest - Ilya, Head of Sales ZM apps.
⚡️ What to do if the product is not ready to accept crashes?
- A number of advertisers are willing to accept crash traffic at a 70/30 ratio:
- 70% - slot approaches, 30% - crashes
- Those very 30%s will make the overall picture a plus. Naturally, the mix of approaches is discussed with the product in advance.
- You can spike traffic in the following way. Let's say there is a capa of 30 FTD. Let 20 FTD of them be spilled by a bayer with slot approaches, and 10 FTD can be given to another bayer for crash approaches.
- By attracting traffic by slotting approaches, you will come out either zero or minus. What will help you get into the plus side:
- mix with crash approaches in the aforementioned ratio;
- a follow-up bet bump. It will allow to cast slots in plus.
⚡️ Differences between crash and slot traffic
- Crash traffic dies after three months. Slot traffic can play for years.
- However, slot approaches are costly for teams. It is often possible to pour in a plus only after a bump bet. What to do before that? Agree on a 70/30 scheme.
How to drive traffic to iGaming to make the advertiser happy: a podcast about gambling arbitrage