I rarely write about traffic, but there was a significant reason - Meta updated its advertising algorithms. The update is called Andromeda, and it buried many effective approaches to the bay.

In short, buyers now need to plow into creos - experts advise 20+ unique creatives per campaign. The algorithm itself will take over audience search and targeting.

Read more about the entire technique of the new system, the deceased and again relevant approaches were analyzed in big article.

Advice to read - already at the next show you will be able to support a slot machine with familiar buyers about lookalike and warm-up campaigns. Or tell surprised colleagues about the principles of Hunt's stairs