Neurosearch is taking up to 30% of traffic from infosites

By. according to Kokoc Performance, for January-July 2025, the organics of infosites fell by 30%, and the CTR of search results - twice as much.

For example, Kommersant's shows have fallen:

• from Yandex - from 86.3 million to 78 million;
• from Google - from 62.5 million to 51.7 million.

RBC has a drop ranging from 5% to 50% in different threads.

Why is this happening?

All for the same reason: users get a ready-made answer in a search and don't go to the sites. It's causing advertising revenue to sag.

Add seasonality to this - not everything is the fault of neurofeedback.

That's the dynamic we're seeing. What do you think?