Neurosearch is taking up to 30% of traffic from infosites
By. according to Kokoc Performance, for January-July 2025, the organics of infosites fell by 30%, and the CTR of search results - twice as much.
For example, Kommersant's shows have fallen:
- from Yandex - from 86.3 million to 78 million;
- from Google - from 62.5 million to 51.7 million.
RBC has a drop ranging from 5% to 50% in different threads.
Why is this happening?
All for the same reason: users get a ready-made answer in a search and don't go to the sites. It's causing advertising revenue to sag.
Add seasonality to this - not everything is the fault of neurofeedback.
That's the dynamic we're seeing. What do you think?