Nigeria: soccer, afrobeat and legal betting. Highlights from the Arbitrage Buddha podcast with Colins
Nigeria is now becoming a gold mine for the arbitrageur. But we know too little about the country. But there is internet, transportation, and a normal life there, not sheer poverty and chaos, as is often thought.
About GEO features and how to use that in creatives, told the Magisterial Buddha's guest is Colins from Nigeria. Here's the most important thing.
⚡️На what are the locals putting up?
- Betting is legal in Nigeria, different bookmakers like Ninjaabet, Oneex Bets, others are operating.
- Nigerians are most fond of soccer. They actively support English Premier League clubs (Liverpool, Chelsea, Manchester United), as well as Barcelona from La Liga.
⚡️Доходы, currency, banks.
- The minimum salary is about 80,000 naira (local currency), which is about $200. Engineers, skilled professionals can earn from 500,000 naira ($1000). So you should not expect high rollers.
- Payment for bets is possible via mobile and bank transfers. Popular banks are GT Bank, UBA, Zenith, Ecobank, as well as new players like Kabank. A bank transfer requires the customer's name and address, not just a phone number.
⚡️Когда and where to unscrew the ads?
- People work during the day and spend the evening with their families. Optimal time for displaying advertisements: from 23:00 to 03:00 and from 10:00 to 14:00.
- The older generation is more likely to be on Facebook, while young people are more likely to be on WhatsApp, Instagram, TikTok. Snapchat is less popular.
- Android traffic dominates, but Apple is seen as a sign of status, of prestige.
⚡️Что can be used in creatives?
- The most popular style of music is Afrobeat (Davido, Wizkid, Burna Boy, Rema). It is loved not only in Nigeria, but also in the whole of Africa.
- You need natural, live content for your target audience to trust you. People don't trust obviously staged videos.
- Nigerians love sketches, humor, news, winnings shows. Interested in number magic, but not too superstitious.
- Family support is an important aspect. A sign of success is helping parents, brothers, sisters, sometimes building or buying a house for the family.
- Creatives are better done in the style of sketches, show correspondence from WhatsApp as proof of the friend's success. The atmosphere is light and stress-free.
