New Zealand: Top 20 Brands November

In the last 30 days there have been around 400k searches for the top 20 iGaming brands in New Zealand.

According to GT, the Winz brand attracts the greatest interest of players: having a relatively low value according to ahrefs, the brand is actively searched for by residents. The second place goes to Spinbet, and the third place to Royal Vegas.

Key News

Online casino regulation law on the way. Earlier it was reported that the regulation will come into force in the first half of 2026. Currently there is no information that this event may be postponed.

Foreign online casino registration. Department of Internal Affairs NZ encourages foreign online casinos to register and obtain a local license. As we can see, geo is actively preparing for changes in the legal field of gambling.

The bill has been submitted to the parliament. The bill would crack down on illegal online casinos with fines and blocking, oblige operators to comply with responsible gambling rules and would tackle advertising that targets «vulnerable audiences». The local license will be issued for 3 years.

Dominance of foreign online casinos. Analysts assume that large players who will receive a local license will simply displace local operators.