Excerpts from MozCon New York 2025 review:

We have been moving towards natural language for over 15 years.
From Hummingbird to BERT to AI Overviews, Google has steadily moved from keywords to their meaning.
AI hasn't changed the basics of keyword research, it's just made it more relevant. «The long tail» is growing, and marketers need better ways to collect and analyze it.

Dr. Pete Meyers

It's hard to scale content creation without a framework that governs content creation, updating, and evaluation.

Josh Spilker

Trust is the only real moat against spammy content and traffic reduction.
Visibility is useless if your content doesn't inspire trust and drive action.
AI can find your content, but people still ask friends, read reviews, and browse social media before making a decision.
LLMs reflect learning data, not quality.

Will Reynolds

Use machine learning to identify problems: for example, Isolation Forest and Prophet to identify anomalies in traffic with the accuracy of a day, page, or cluster of requests, rather than relying on intuition.

Samantha Torres

Shift your reporting from traffic to revenue-generating pages.

Bianca Anderson