iGaming in Denmark: market overview
Denmark is one of the most mature and regulated iGaming markets in Europe. The country is considered a model in transparent regulation, high standards of player protection and digitalization.
By 2025, the market is showing strong growth, especially in online casinos and mobile betting, and 91.5% of all bets are placed with licensed online operators.
General figures
- 683 million DKK ($106.1 million) - gambling market revenue for May 2025 (+19.5%)
- 389 million DKK ($60.5 million) - online casino revenue for May 2025 (+39.9%)
- 3.5 billion DKK ($543.6 million) - annual online GGR (2024)
- 2.2 billion DKK ($341.7 million) - annual GGR of sports betting (2024)
- 78.9% is the share of slots in online casinos
- 67% - mobile share
Market trends
- +19.5% y/y - record market growth in May 2025
- 7.7 billion DKK ($1.2 billion) - record online casino and mobile betting revenue for Q1 2025
- The market is expected to grow until the end of 2025 due to online casinos and mobile betting
Who's playing and how
- Men are the main audience for casinos and betting
- Women are up to 40% in a number of verticals, and the share is growing
- Target audience: 25-44 years old (main), 18-24 segment is growing rapidly
- 67% bets - from smartphones
- Players appreciate convenience, fast KYC, instant payments and personalized experience
- Peak activity: weekends and sporting events
Gaming preferences
- Online casinos: slots (79.8%), blackjack (6.4%), roulette (5%), poker and bingo
- Sports betting (over 70% mobile) - slight decrease due to volatility of sporting events
- Lotteries: stable segment
- Growing interest: cybersports, live-dealer, social gaming
Regulation
- Main regulator: Spillemyndigheden
- Licensing: betting, online casinos, land-based casinos, slots, lotteries
- New 2025 rules: mandatory license for all providers, dual certification, bonus cap ($155)
Taxes
- Online casinos and betting - 28% GGR
- Lotteries - often exempted or operating under special rules; key lotteries under state monopoly
Fighting offshore
- Blocked 178 illegal websites in 2025 (record since 2012)
- Since 2012, 616 websites have been blocked
- Lockouts will be held twice a year to protect players
- The sites are considered illegal due to the use of Danish language, currency and payment systems without a license
Conclusion
Denmark combines a high level of digitalization, strict compliance and stable growth in the online segment. The market is attractive for operators willing to work under strict rules, invest in certification and rely on mobile-first and localized content.
