Ostorlau: the art of transforming game mechanics into an intense emotional response

Octoplay is a gambling developer founded in 2022 by Carl Eilertsson - ex-CEO of Red Tiger and Evolution.

Well-known brands such as LeoVegas and Betsson were among the first to introduce Octoplay content to their platforms. Integration with industry leaders gave the provider exclusive access to an established user base at a critical stage of market entry.

In addition, Octoplay has managed to establish strategic partnerships with industry giants including BetMGM, Kindred Group and Flutter Entertainment in its short period of operation.

Specialization: slots. The provider has a library of more than 80 games

Partners: Betfair, Betsson, Wildz, Bwin, LeoVegas, PokerStars

Philosophy: measuring success by real user emotions, not metrics

Character

• Many games are characterized by high maximum winnings
• The slots cover all popular styles - from bright cartoon plots to gloomy horrors. A special mention should be made of the anime theme
• Creating hybrid products where slot, RPG and arcade mechanics are combined into a single gameplay experience
• Intuitive UX design with minimal interface loading

Famous games

• 2022: Hot Harvest
• 2023: Gemstone Guardians
• 2024: Sphere Smash
• 2025: Flame & Fortune Double Dragon.

Other gaming products include Pearly Shores, Zeus Smash, Buffalo Smash, Bullet Bonanza, Lollicat, Eternal Clash, Eggsponential, Barhalla, Dystopia: Rebel Road, Cod Chaos, Star Kingdom, Kawaii Princess

Octoplay's innovative solutions

• Octoplay Smash is an instant play format where the gambler does not collect winning combinations on the reels, but «smashes» sections on the playing field, each of which hides a cash prize or bonus feature. The result is determined randomly and instantly, implying a win or advancement to the next round
• JackpotHunt is a jackpot system available in the provider's games. The feature is activated randomly during gameplay and takes the user to a Plinko-style mini-game where the ball determines the jackpot size. This solution allows you to win a large sum without being tied to a specific slot of the company

Market impact

Octoplay positions itself as a «gaming experience provider», going beyond conventional slots to create a personalized experience. The company's key characteristics are its attention to player psychology and ethical payout system

In this way, a new industry concept is formed, where technological innovation serves not only commercial purposes, but also becomes an instrument of social responsibility, which is especially relevant for regulated markets