I promised to answer your questions from the chat - let's start a series of breakdowns. Today is about brand selection under mirrors.

Question:

On what principle do you select brands to create mirrors? What indicators, apart from Ahrefs data, do you take into account first of all?

Response:

If the brand is low-frequency, it is important to see the dynamics: whether it is developing, whether it is buying traffic.
It is desirable that it does not have its own strong SEO team, so you can get into the rendition faster.
Plus, we assess whether the project is backed by large and reliable structures: such brands are more stable and do not close down after a month or two.

Bottom line:

• Looking at brand dynamics and activity.
• Let's find out about the availability of an SEO team.
• Making sure he has the big players behind him.

Passed the checklist - the brand can be taken to work.